Digital Marketing News

LinkedIn Recommends 4 Types of Posts in the Midst of the COVID-19 Outbreak

Obviously, social media platforms’ efforts are amazingly clear and still increasing due to the increased usage of individuals and business owners. As most of the people are staying home, and working from home; Linkedin has decided to step it up and provide some useful tips to make the best use of the platform amid the COVID-19 outbreak.

In March, the searches for “remote working” alone tripled on LinkedIn Learning, on the other hand in January and February, the top two hashtags on LinkedIn were #marketing and #leadership, however, in March, the top two hashtags are #coronavirus and #COVID-19.

Then again, from February 1 and March 17 the number of articles about coronavirus increased by 17-times on LinkedIn, as mentioned by LinkedIn “On LinkedIn, the number of articles about coronavirus increased by 17X between February 1 and March 17. The biggest topics of discussion we’ve seen on LinkedIn are perspectives and advice on remote working, social distancing, crisis management, business continuity, online learning, collaboration and more. For example, “remote working” searches on LinkedIn Learning tripled in March.”

As for the biggest topic on LinkedIn that includes advice on:

  • Remote working
  • Social distancing
  • Crisis management
  • Business continuity
  • Online learning
  • Collaboration
  • and more topics

Related News: Twitter Help Brands With “A Month of Tweets Ideas”

LinkedIn Posts Recommendation 

Here are the recommendations by LinkedIn to help during the lockdown:

1. Be yourself and contribute your unique perspective:

This one might be odd to you and especially as it comes from Linkedin itself,  LinkedIn notes that you are allowed to share other things – not related to work- on the platform, Linkedin stated: “Some of the most successful posts come from professionals who discuss lessons they’ve learned from their personal lives, show appreciation for their team, or share words of encouragement, like this positivity thread and post about ways to spread kindness.”. 

As mentioned by LinkedIn that the key here is to be genuine, “The key is to be genuine, which makes you more approachable and better reflects who you really are”.

2. Post about your experience:

The tip here is to share your personal experience as it is because your experience can actually help and inspire a lot of people. You can try to post things to start a conversation you would like to have with others, posts like “what really helped me?” would be a good idea to start with. In addition to sharing posts about your work life.

3. Stay notified with accurate news and share your thoughts:

Amid the ongoing events and the COVID-19 pandemic, we are all nervous and always looking out for news, especially trusted news from trusted sources such as the World Health Organization and the Centers for Disease Control and Prevention.

In light of that, LinkedIn recently added a new Trending News element that focuses on the COVID-19 outbreak. Do you want to help? you can follow the latest news as this will allow you to simply share articles to your feed about it. This will help to boost and increase your engagement on the platform.

Not only that but, LinkedIn also advises that businesses should consider focusing on:

  • Managing employees through change.
  • Leading with trust.
  • Adapting to drive business continuity.

4. Discover and comment on conversations that feel relevant to you:

How does LinkedIn suggest making use of this tip? LinkedIn says“Searching hashtags is a fast way to do this. If you recently discovered a video conferencing hack that helped your team have more efficient meetings, search #videoconference and comment on posts with your advice. Found an effective way to keep your kids occupied while you take a work call? Share your story and tag co-workers or close connections who may need similar advice.”

Also, LinkedIn has been working on ways to make hashtags a bigger focus and a better way to discover and to sort relevant discussions.

  • COVID-19

  • LinkedIn

  • LinkedIn Marketing

  • Social Media

Subscribe for our newsletter!