If you haven’t included TikTok in your holiday marketing strategy, then it is your time to do so.
TikTok is a fast-growing video platform and right now it is a place for many young consumers, also, it’s increasingly driving the latest trends, which extends to products and consumer behavior as well.
In light of that, TikTok said that last year 80% of its users who bought something on Black Friday indicated that TikTok had played a role in that decision, while 40% said that they’d made a purchase after seeing the exact item on TikTok.
In TikTok’s latest research report, the findings included are not surprising yet significant, with TikTok becoming a bigger part of the social media landscape, and popular culture overall, throughout the COVID-19 pandemic.
Moreover, in order to help brands prepare for the 2021 holiday season, TikTok has outlined some key trend notes to factor into your planning.
What does TikTok say about that? First off, TikTok says that brands need to start early and this is to reach consumers ahead of the Black Friday shopping rush.
“Last year online retailers stretched the sale over several weeks, starting early and sustaining longer. Views of the #blackfriday hashtag tripled in the second week of October, peaked on the day itself, and remained relatively high until just before Christmas.”
Well, that is the advice social media platforms always give, to start early, and spend more on ads, to maximize the benefits.
Well, that seems like fairly self-serving advice, however, the data here tells the tale, and also shows that engagement around certain shopping events is peaking earlier, and will likely be even earlier again this year, given the rise of eCommerce and growing anticipation for the season, now that many will actually have the chance to connect with family and friends again.
Moreover, TikTok shares notes on the products that are seeing the most engagement on the platform this year, which, unsurprisingly, shows that clothing is the main focus.
Apparently, TikTok plays an important and big role in driving consumer behavior and will continue to do so, at least for the foreseeable future. As such, it could be worth spending some time on TikTok, and researching brands in your niche, and how they’re using it.
Not only the TikTok’s holiday shopping insights but also TikTok has provided some case studies to consider, while you can also check out TikTok’s ads showcase to get more ideas for your efforts.
You can take a look at TikTok’s latest research report here.