TikTok is looking to prompt more engagement between creators and their fans with the launch of a new Q and A option which allows users to pose questions to creators that can then be answered in future video clips.

TikTok’s Q and A:

As you can see in the above screenshots, posted by app analyst Sam Schmir (and shared by Matt Navarra), selected creators now have the option to switch on the new Q and A function. TikTok’s Q and A option then enable users to pose questions via the creators’ profile – you can see the new Q and A icon in the comment section when it’s enabled.

Then when tapped, viewers will see this question composer:

Regarding TikTok’s Q and A, creators can then use the query as a prompt for a new video – additionally, other profile visitors can also see the list of questions asked of a creator and Like each as a form of voting for which queries they also want to see addressed.

It’s worth mentioning that this is an an interesting way to prompt fan engagement, besides maximizing connection within the app. For sure, users have always been able to pose questions during a TikTok live-stream, anyhow, this enables fans to leave questions as they think of them, as opposed to having to be present in the moment.

Maximizing fan connection could have different benefits for TikTok. For one, it keeps users and creators engaged, besides coming back to the app more often, however, it could also help creators solidify their followings, which has implications for future influencer marketing partnerships and developing community.

Moreover, It’s not clear which creators have access to the option as yet, anyhow some TikTok users have reported seeing the option in the app.