Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. This actually helps to provide more clarity around its various ad offerings and makes it easier for brands to find the right promotional option/s for their needs.
According to Twitter: “After an extensive discovery and research process, we have recategorized and rebranded our entire ad suite. We have gone from 22+ individual ad format names to just 5 advertising categories with a corresponding suite of features that can be applied across them.”
As you can see above, while the re-branding of its ads doesn’t provide new ad options, Twitter has sought to clarify what each different ad type can be used for, and this is by sorting them into broader categories of focus.
Based on the Twitter ad categories, the new listing doesn’t include super-advanced promotional tools like hashflags, the hashtags with emojis automatically attached, even though those are not readily available to everyday Twitter advertisers, so it makes sense to leave them off this list.
The simplification makes sense, it should be mentioned that it is sometimes difficult to remember all of the numerous Twitter ad options available, and where they fit. Therefore, this new overview makes it much clearer what Twitter offers in each category, which will help advertisers understand the best options for their approach, and how they can reach Twitter audiences.
Moreover, Twitter says that it will be phasing in these changes over the coming months: “The updated names are already reflected in our new Tweet Composer, and we’re continuing to improve our Ads Manager experience, which paired with these changes, will make it easier to set-up and manage campaigns.”
The new Twitter ad categories are an update that will help Twitter marketers make the best use of the options available for their promotions on the platform.