Digital Marketing News

A Research From Twitter on What Consumers Want to See From Brands Amid the COVID-19 Pandemic

During the COVID-19 pandemic, everything has changed of course. Businesses, Education, and even industries; COVID-19 has an impact on everything. On the other hand, there were actions taken from social media platforms to help each one of us from individuals to business owners.
To be Specific, the social media platform, Twitter started to help business owners with a Month of Tweets Ideas to engage and connect with their followers amid the COVID-19 pandemic to get through the crisis time.

However, the situation is still unpredictable for marketers and business owners, and many questions are left unanswered, not only that but they are left in the middle of the crisis without knowing what to post or advertise. It is obvious that for the time being, there are businesses that are unable to market or advertise due to the shutdown as a result of the COVID-19.

There are businesses, on the other hand, which still trying to make it and find a way through this crisis time to stay afloat and maximize their existing opportunities besides lessening the long-term financial impact. In light of that, Twitter conducted a user survey to discover more about what people expect and want from brands in their communications amid the COVID-19 pandemic.

Twitter Research: 

Listed below are the survey results which were conducted: 

  • A percentage of 64% -not an overwhelming majority though- mentioned that brands should keep on advertising products as nothing has changed. Even though this is a difficult balance but it appears that people are supportive of brands looking to maintain their operations as much as possible amid the outbreak, and that, of course, includes advertising.
  • In addition to 77% who agreed they feel more positively about brands making an effort to support society at the moment. For those who can provide support to communities that are the main way to do both, promoting your brand and build a connection with your target audience.
  • Only 7% of respondents mentioned that brands should continue using their normal brand tone of voice.
  • On the other hand, 82% said that brands should look to support frontline health staff, if possible, besides 86% who said that brands should support vulnerable people in their communities.
  • A majority of 89% said that brands should provide reliable and trusted information, and 77% said that brands should support their local communities.
  • 80% said that brands should show how they are supporting their employees.
  • However, for the main point, a percentage of 70% said brands should boost positivity and share positive stories.

Amid the ongoing events and the spread of COVID-19 worldwide besides the lockdown, we would want to see and hear positive things, at least on social media platforms.

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