Digital Marketing News

Twitter Announces New Office in Ghana to Expand Global Footprint

Today, Twitter has announced that it’s opening a new office in Ghana in order to help expand its presence in the growing African tech sector. This is a result of CEO Jack Dorsey’s passion for the African region, and the expanding opportunities in the local market.

Twitter's Global Footprint: Twitter's Branch in Ghana | DMC

Twitter’s Global Footprint: New Office in Ghana

In light of Twitter’s global footprint, Twitter explains: “We’re excited to announce that we are now actively building a team in Ghana. To truly serve the public conversation, we must be more immersed in the rich and vibrant communities that drive the conversations taking place every day across the African continent.”

Moreover, Twitter’s looking forward to hiring marketers, local designers, engineers, and more as part of this new expansion.

Twitter explains: “Whenever we enter new markets, we work hard to ensure that we are not just investing in the talent that we hire, but also investing in local communities and the social fabric that supports them. We have already laid foundations through partnerships with Amref Health Africa in Kenya, Afrochella in Ghana, Mentally Aware Nigeria Initiative (MANI) in Nigeria, and The HackLab Foundation in Ghana. As part of our long-term commitment to the region, we’ll continue to explore compelling ways we can use the positive power of Twitter to strengthen our communities through employee engagement, platform activation, and corporate giving.”

That, ideally, will help Twitter establish more powerful roots in the local market, as it continues to expand also provide new opportunities.

Digital adoption in Africa is at a crucial stage. Right now, the continent is the least connected region, globally, with just over a quarter of its 1.3 billion citizens connected to the internet. That will change quickly – in May last year, Facebook committed more than $1 billion to the development of a new sub-sea cable link designed to improve connectivity in the region.

Besides Twitter’s global footprint, increased internet access will open up a wide range of new opportunities, not only that but also Twitter’s looking to get in on the ground floor of this new shift, which could see it become a more important connective tool for African users moving forward, especially if it can form partnerships with local users also become more culturally adjusted to the needs of the region.

Analyst Day, Twitter noted that it saw 84% growth in mDAUs in Nigeria over the past year. Ghana’s President Nana Akufo-Addo has welcomed the announcement:

Twitter's Global Footprint: Twitter's Branch in Ghana | DMC

As noted, Twitter CEO Jack Dorsey has a strong affinity for Africa. As we know, back in 2019, Dorsey actually announced plans to move to Africa full time, anyhow, the COVID-19 pandemic derailed his eventual shift.

Jack Dorsey’s announcement had also unsettled Twitter shareholders, who raised concerns about his capacity to act as CEO from another continent – but obviously, Dorsey sees this as an area of great potential, both for Twitter and for his digital payments company Square, as tech adoption in the region expands.

More about Twitter’s global footprint, there are no updates on whether Dorsey will head up the new Twitter Ghana branch, however, you can bet that he’ll be keen to visit as soon as international travel re-opens.

  • Twitter

  • Twitter CEO

  • Twitter Posts

  • Subscribe for our newsletter!