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Twitter Updates Video Playback to Ensure a Higher Quality Viewing Experience

One of the recent and most important updates is that Twitter has announced that it has improved its video display process to ensure higher performance in playback.

More About Twitter’s Video Playback Update:

Well, what does that mean in practice? Well, you know how sometimes tweeted videos get pixelated back to Commodore 64 times when they start playing in-stream? Well now, that shouldn’t happen, or it should happen a lot less because Twitter’s updated formatting process now working to provide a better, smoother video playback experience.

However, nothing has changed, in terms of technical specs, Twitter’s current video upload specs are:

  • Minimum resolution: 32 x 32
  • Maximum resolution: 1920 x 1200 (and 1200 x 1900)
  • Aspect ratios: 1:2.39 – 2.39:1 range (inclusive)
  • Maximum frame rate: 40 fps
  • Maximum bitrate: 25 Mbps

Here’s what you need to consider when it comes to video ads resolution:

“1200 x 1200 pixels is recommended for a 1:1 aspect ratio. 1920 x 1080 pixels is recommended for a 16:9 aspect ratio. Larger videos will be better optimized for when users click to expand videos.”

Moreover, Twitter’s video playback update doesn’t impact the previous requirements, however, Twitter’s back-end processing will now be better equipped to ensure your videos look their best, whenever somebody comes across them in-stream.

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