One of the recent and most important updates is that Twitter has announced that it has improved its video display process to ensure higher performance in playback.
Some good news: we’ve made updates to improve video quality.
Starting today, videos you upload to Twitter will appear less pixelated for a better watching experience. pic.twitter.com/lJPI14PVRV
— Twitter Support (@TwitterSupport) September 24, 2021
Well, what does that mean in practice? Well, you know how sometimes tweeted videos get pixelated back to Commodore 64 times when they start playing in-stream? Well now, that shouldn’t happen, or it should happen a lot less because Twitter’s updated formatting process now working to provide a better, smoother video playback experience.
However, nothing has changed, in terms of technical specs, Twitter’s current video upload specs are:
Here’s what you need to consider when it comes to video ads resolution:
“1200 x 1200 pixels is recommended for a 1:1 aspect ratio. 1920 x 1080 pixels is recommended for a 16:9 aspect ratio. Larger videos will be better optimized for when users click to expand videos.”
Moreover, Twitter’s video playback update doesn’t impact the previous requirements, however, Twitter’s back-end processing will now be better equipped to ensure your videos look their best, whenever somebody comes across them in-stream.