Indicators
93% of Consumers Want Brands to Let Them Know How They Are Responding to COVID-19
What is the best way to communicate with your target audience? Simply, it is advertising, as it plays a crucial role in society and the economy. It helps you to inform the customers about the brands which are available in the market and many of the products that can be useful to them. Advertising Amid …
Case Study
Increase ROAS at Scale with IgnitionOne and Facebook Integration | Case Study
ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …
Indicators
Advertising Revenues Globally Reached $493 Billion in 2016 | MAGNA
Globally, media advertising revenues grew by +5.7% in 2016, to reach $493 billion. The biggest contributors to growth were the US, China, Australia, and the UK. As a result of the 2016’s cyclical events (US elections, UEFA Football tournament, Olympic Games, Copa America) ad sales boosted despite lower than expected ratings. It worth to be …
Indicators
Facebook Revenue Increased to Reach 8.809$ million in Q4 2016 | Facebook
The total Facebook revenue increased to reach 8.809$ million in Q4 2016, compared to 5.841$ million in Q4 2015. Mobile advertising achieved revenue more than payments and other fees, as mobile advertising revenue represented around 84% of advertising revenue for the 4th quarter of 2016 which equivalent 8.629$ million, up from around 80% of advertising …