Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason, it promises to transform marketing, a significant percentage of B2B marketers are in the early stages of learning about artificial intelligence in marketing technology and aren’t confident in their current knowledge. Some of these marketers are unsure of what …
Artificial intelligence is fueling digital transformation across the Middle East & Africa today. It has the power to amplify human ingenuity and extend our capabilities, empowering us to achieve more. Artificial Intelligence is already improving our lives today and promises to change. Artificial intelligence is already changing society and empowering people in new many ways …
Hyper-personalization takes personalized marketing a step further by leveraging artificial intelligence (AI) and real-time data to deliver more relevant content, product, and service information to each user. The AI-powered applications used most effectively in a hyper-personalization strategy are predictive analytics and user experience. As marketers focus more on achieving higher levels of personalization to meet …