Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason, it promises to transform marketing, a significant percentage of B2B marketers are in the early stages of learning about artificial intelligence in marketing technology and aren’t confident in their current knowledge. Some of these marketers are unsure of what …
Artificial intelligence is fueling digital transformation across the Middle East & Africa today. It has the power to amplify human ingenuity and extend our capabilities, empowering us to achieve more. Artificial Intelligence is already improving our lives today and promises to change. Artificial intelligence is already changing society and empowering people in new many ways …
Artificial Intelligence technology has opened up new markets and new opportunities for progress in many critical areas such as health, education, energy, and the environment. Artificial intelligence technologies are developing apace, with many potential benefits for economies, societies, communities, and individuals. Realizing their potential requires achieving these benefits as widely as possible, as swiftly as …
The adoption of artificial intelligence is rapidly taking hold across the global business, artificial intelligence is typically defined as the ability of a machine to perform cognitive functions associated with human minds such as perceiving, reasoning, learning, and problem-solving. AI includes a range of capabilities that enables the artificial intelligence technology to solve a lot …
Artificial Intelligence (AI) is the emulation of human intelligence process by machines be it a computer or an Internet of things devices. The process involves learning by extracting meaningful insights and patterns, predicting by using the gathered information to help devices make plausible future decisions and self-correcting the art of getting more efficient every day. …
The rise in AI-powered marketing is taking the load off many marketers, and delegating to machines, allowing marketers to refocus their efforts onto marketing that matters and giving marketers more time to address any challenges that come their way. In many ways, artificial intelligence is already influencing digital marketing in general, and personalized content marketing …
Companies are in the process of understanding how artificial intelligence adoption will affect their industry. It can be intimidating and even discomforting to consider the consequences of using machines to make decisions. Marketing industry should be comfortable with this potential shift. Making decisions based on data isn’t a new concept. It’s long been at the …
Artificial intelligence can be used to solve problems across the board it can support businesses in increasing sales, detect fraud, improve customer experience, automate work processes and provide predictive analysis. Simulation of human intelligence processes by machines, especially computer systems. AI is performing tasks such as identifying patterns in the data more efficiently than humans, enabling businesses to gain more insight out of …