Faster shipping is one of the main reasons makes Amazon shoppers become prime members. That’s why 60% of Amazon prime members reported that slower shipping affects badly on purchasing decisions and deters them from making a purchase. 41% of non-prime members also indicated that shipping speed is an important factor in their purchasing decisions. On …
Globally, there are over 2 million Amazon third-party sellers. The competition is fierce, the potential for success huge, and the opportunities for sellers limitless. Figure out the 9 practical and actionable steps that will help you strategically grow and develop your Amazon business from $1M to $10M: Be a strategic purchaser and think carefully about …
The product description is an essential content that would increase the consumer’s desire to buy or close the product page. That’s why 59% of Amazon shoppers “always” read the full product description when making a purchase on amazon.com, and 37% “sometimes” do so. So, Amazon sellers should be sure that their product pages are up-to …
Among the total of Amazon shoppers – prime member & non-Prime – 39% of Amazon prime members always check the price on amazon.com before purchasing on a different website, compared to just 29% of non-prime members. Another rate of 55% of Amazon prime members reported that they often or sometimes check the price on amazon.com, …
Google is more than just a search engine, it offers a ton of tools in addition to its search engine that can be hugely valuable for marketers. In the Q2 of 2017, Google search spending increased by 23% year-over-year and Facebook budgets continued to grow much more rapidly than the online ads industry as a …
Nearly half of Amazon customers are open to trying new brands or products. And when it comes to the purchase decision, price plays the key role as 23.13% of Amazon shoppers voted for the price. Convenience of shipping ranks the second with a rate of 19.83% and then the quality of reviews (12.46%).
A total of 48.5% of Amazon consumers use it “occasionally” or “frequently” to find out new products or brands, also 20.5% prefer to stick with familiar ones, while 31% of surveyed customers claimed they don’t shop on Amazon.
23.5% of Amazon shoppers always check other websites to compare prices before making any purchase. Another 30% reported they sometimes consult other websites before checking out on Amazon, and only 10.2% who are frequently comparing Amazon prices elsewhere.