Digital Marketing Researches & Reports

Twitter Trends in UK, July 2017 | Sotrender

| UK

Twitter UK has 13 million active users, a number that’s still growing. This might demonstrate the power of Twitter, but the real and greatest power is held by Twitter’s influential profiles.

Every month, Sotrender analyze 20+ industries to show who really rocks on Twitter in the UK. It’s time to see who took the lead on Twitter in the UK in July 2017:

  • Musicians and music industry profiles grabbed the highest number of followers estimated with almost 14K for Musicians profiles and over 12K for music industry profiles.
  • As for all profiles, “BBC’s Breaking News” grew by 1% which means that their profile followers increased by over 33 million, followed by “One Direction” with almost 32 million followers.
  • Brands: “One Direction” owned the top of followers and “Chelsea FC” had the highest number of activities per tweet (3226).
  • Finance: “Bank of England” and “Barclays UK” held the highest number of followers with a 1% growth rate.
  • Retail & E-commerce: “” was the only retail Twitter profile to exceed the 1 million followers threshold.
  • Alcohols & Beer: The “Wild Beer Co” topped all the Twitter profiles in the number of followers (27822) and mentions (1371).
  • Automotive & Cars: “Audi UK” ranked the top of all profiles in the number of followers with a total of 190715 followers.
  • Politics: “Labour Party” still dominates politics profiles with over 507K followers, followed by their main competition “The Conservatives” with over 282K followers.

Twitter Trends in UK, July 2017 Sotrender


Founded in 2010, Sotrender is an all-in-one social media analytics platform uses big data to help marketing and sales professionals in making better decisions in social media. For years, Sotrender has been passionate about two things: online research and social media. Today Sotrender provides clients with high-end analytical solutions, automatic reports, and audience insights.Sotrender provides its clients with multiple solutions to analyze and optimize their performance in social media, especially on Facebook, Twitter, Instagram YouTube, as well as to check their results against the competition and to execute decisions into practice.

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