It’s not that difficult to argue that marketing in the future will make increasing use of artificial intelligence. Even today, the components of an AI-based approach are largely in place. Contemporary marketing is increasingly quantitative, targeted, and tied to business outcomes. Ads and promotions are increasingly customized to individual consumers in real time. Companies employ …
Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason, it promises to transform marketing, a significant percentage of B2B marketers are in the early stages of learning about artificial intelligence in marketing technology and aren’t confident in their current knowledge. Some of these marketers are unsure of what …
It is no secret that in recent times, machine learning (ML) and marketing go hand-in-hand. In the new digital marketing era, to do one without the other is a mistake no business can really afford, especially if they want to remain competitive. But marketing with machine learning is only possible with data… For businesses today, …
Artificial intelligence technology is evolving faster than expected and is already surpassing human decision making in certain instances and in many ways. Artificial intelligence enables a wide range of uses, broadly split into personalizing, automating, predicting, prescribing and generating insight. Prediction leads the artificial intelligence uses for companies the way that most of the companies …
For sure, you have already heard of Artificial Intelligence, even if you aren’t exactly sure what it is. The term ‘Artificial Intelligence’ has become something of a buzzword. AI is a ‘hot right now’ topic and marketing trend. But What Exactly is Artificial Intelligence (AI)? The term Artificial Intelligence (AI) was first coined by ‘John …
Almost 20 years ago, Bill Gates first published its book “Business @ the Speed of Thought” that explained how technology and digital infrastructures can put businesses ahead of their competition. However, the book seems outdated as the Internet was in its early stages, but the basic idea of the book still stands- due to evolving …
Artificial intelligence (AI) holds a great deal of promise for helping various business sectors to deal with more sophisticated and dangerous threats but this technology is facing several key obstacles and barriers before it is widely adopted. Despite these obstacles and barriers, it is certain that artificial intelligence will play a major role in our …
Staying relevant and cutting edge in the business world is a struggle for businesses in any industry. Technology, including intelligent automation, is continuously evolving. Businesses must change with it in order to be competitive and successful in the macroeconomic world. The use of intelligent automation can support and help in the growth process of businesses …