Researches
Capture More Revenue Opportunities From Your Customer Lifecycle | Forrester
Significant shifts in buying group behavior and business dynamics are challenging frontline B2B marketing teams responsible for driving revenue, including demand marketing, account-based marketing (ABM), and customer marketing. Traditionally viewed as lead generators for the sales team, these marketers are adapting by responding to evolving buyer behaviors, embracing digital transformation, enhancing technical capabilities, and aiming …
Guides
Drive Revenue Engine Performance | Forrester
This Is The Dawning Of The Age Of The Buying Group In the realm of B2B, purchasing decisions are predominantly made by collaborative groups rather than individual actors. This fundamental shift is reshaping B2B revenue strategies. Understanding the dynamics of buying groups influences various aspects of attracting, engaging, qualifying, and converting prospects into customers. To …
Researches
B2B Digital Experiences Report 2019: How Companies Are Meeting Rising Expectations | Episerver
Digital experience expectations are now universal, and there’s no way for the B2B organizations you’re employed to escape them. 84% of your B2B peers agree increasing digital expectations of customers and partners is the top threat to their business. Episerver has released a global survey highlighting B2B preferences and plans, tactics, and technologies for digital …
Indicators
The Top Goals of Producing Content for B2B Organizations, 2019
Effective B2B content marketing isn’t a matter of writing a 200-word blog post a few times a week or posting the intermittent public relations piece of content. If that’s all content marketing is for a B2B organization, they’d be better off investing that time into some other marketing channel. Effective B2B content marketing operates off …