Digital experience expectations are now universal, and there’s no way for the B2B organizations you’re employed to escape them. 84% of your B2B peers agree increasing digital expectations of customers and partners is the top threat to their business.
Episerver has released a global survey highlighting B2B preferences and plans, tactics, and technologies for digital experience among service providers, manufacturers, distributors, and retailers in the United States, the United Kingdom, Germany, Sweden, and Australia.
Let’s take a quick glance at the top-line findings;
The Key Findings of the B2B Survey on Digital Experience Tactics in 2019
- 28% of B2B decision-makers believe expanding into new geographic markets is a top opportunity for their company.
- Over 4 in 10 of B2B buyers said that self-service functionality would make it easier to do business online, in addition to pricing on the website (44%) and easy scheduling with a salesperson (37%).
- 51% of B2Bs in marketing, IT, operations, merchandising and retail roles said that web analytics/business intelligence is their most-likely digital experience investment.
- Websites still run the world as 82%of B2Bs agreed that their website is an indispensable asset to their partners and salesforce.
- Half of the decision-makers said that they lack funding to execute digital transformation programs in their organizations.
By 2025, the majority of B2B revenue will be derived from the eCommerce websites they own and operate according to 72% of respondents.
A Figure Shows the Revenue Expected to be Derived in 2025 from eCommerce Websites B2Bs Own and Operate
Related Guide: Why You Are Losing Proposals: 9 Mistakes to Avoid | HubSpot
What’s in the “B2B Digital Experiences Report 2019”:
- Key Findings
- Know thyself, know the buyer.
- Business leaders know what they want as customers, but struggle to pay it forward
- Grab for cash, grab for change.
- Despite growing budgets for digital projects, leaders still resist digital transformation
- Speaking to the masses, catering to no one.
- Why B2Bs want content for them and only them
- Direct, digital selling paths lead to significant profits.
- More and more business-to-business organizations will operate eCommerce sites
- The multichannel marketing mix is crowded and cloudy.
- The website remains a clear foundation for all digital experience
- Customer experience begins and ends with the employee experience.
- As B2Bs invest in making their customers’ jobs easier, some are also looking within
- The digital learning curve is over.
- But Marketing and IT are still split
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Data in the B2B Digital Experiences Report 2019 from Episerver is based on a survey of 700 decision-makers from the United States, the United Kingdom, Germany, Sweden, and Australia. The survey was conducted between July 3, 2019, and Aug. 1, 2019.