Digital experience expectations are now universal, and there’s no way for the B2B organizations you’re employed to escape them. 84% of your B2B peers agree increasing digital expectations of customers and partners is the top threat to their business. Episerver has released a global survey highlighting B2B preferences and plans, tactics, and technologies for digital …
Many B2B businesses have jumped on the eCommerce bandwagon in recent years as they watched competitors increase market share by giving today’s B2B buyers what they want: a convenient way to shop and buy online, while some B2B buyers still prefer face-to-face interactions with salespeople, most of today’s B2B customers want to buy online. This …