Tag: B2B Buyers

Alignment Must Be More Than Aspirational B2B marketing leaders understand the significance of cross-functional alignment, yet achieving it remains a challenge. Individualized evaluations and incentives, coupled with a focus on internal processes, hinder meaningful alignment. In the evolving landscape of complex business buying, this guide “Fuel Growth With Customer-Centric B2B Marketing Alignment” delves into the …

Significant shifts in buying group behavior and business dynamics are challenging frontline B2B marketing teams responsible for driving revenue, including demand marketing, account-based marketing (ABM), and customer marketing. Traditionally viewed as lead generators for the sales team, these marketers are adapting by responding to evolving buyer behaviors, embracing digital transformation, enhancing technical capabilities, and aiming …

This Is The Dawning Of The Age Of The Buying Group In the realm of B2B, purchasing decisions are predominantly made by collaborative groups rather than individual actors. This fundamental shift is reshaping B2B revenue strategies. Understanding the dynamics of buying groups influences various aspects of attracting, engaging, qualifying, and converting prospects into customers. To …

In the landscape of business, Predictions 2024: Exploration Generates Progress signifies a pivotal juncture marked by uncertainty and potential advancement. Much like the intrepid explorers of old, contemporary leaders are tasked with venturing into unexplored realms, driven by technological advancements and guided by strategic foresight. Central to this expedition is the revolutionary power of generative …

It is definitely a strange time for B2B advertising because of the unprecedented circumstances. There are some challenges B2B advertisers face in 2020 such as: Cutting through the noise Speaking the right language Keeping up with the new buyer journey Proving your value with slashed budgets The State of New Technology: According to the B2B …

Digital experience expectations are now universal, and there’s no way for the B2B organizations you’re employed to escape them. 84% of your B2B peers agree increasing digital expectations of customers and partners is the top threat to their business. Episerver has released a global survey highlighting B2B preferences and plans, tactics, and technologies for digital …

Many B2B businesses have jumped on the eCommerce bandwagon in recent years as they watched competitors increase market share by giving today’s B2B buyers what they want: a convenient way to shop and buy online, while some B2B buyers still prefer face-to-face interactions with salespeople, most of today’s B2B customers want to buy online. This …

One of the most common ways to convert leads is by “gating content” which means that the prospect will need to fill in their data to get access to the content, it is defined as content that cannot be accessed, either by a human or a web index crawler, unless the user provides some information …