Tag: B2B Buyers

It is definitely a strange time for B2B advertising because of the unprecedented circumstances. There are some challenges B2B advertisers face in 2020 such as: Cutting through the noise Speaking the right language Keeping up with the new buyer journey Proving your value with slashed budgets The State of New Technology: According to the B2B …

Digital experience expectations are now universal, and there’s no way for the B2B organizations you’re employed to escape them. 84% of your B2B peers agree increasing digital expectations of customers and partners is the top threat to their business. Episerver has released a global survey highlighting B2B preferences and plans, tactics, and technologies for digital …

Many B2B businesses have jumped on the eCommerce bandwagon in recent years as they watched competitors increase market share by giving today’s B2B buyers what they want: a convenient way to shop and buy online, while some B2B buyers still prefer face-to-face interactions with salespeople, most of today’s B2B customers want to buy online. This …

One of the most common ways to convert leads is by “gating content” which means that the prospect will need to fill in their data to get access to the content, it is defined as content that cannot be accessed, either by a human or a web index crawler, unless the user provides some information …

Content marketing continues to be one of the hottest marketing topics. B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and educate, inform, entertain and guide them along their customer journey. The growing demand for content puts pressure on B2B companies to publish regularly. But without strategic planning and development, the …

Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason, it promises to transform marketing, a significant percentage of B2B marketers are in the early stages of learning about artificial intelligence in marketing technology and aren’t confident in their current knowledge. Some of these marketers are unsure of what …

B2B companies often use thought leadership to build a reputation and strategically position in the minds of targeted customers. But beyond its significant ability to drive awareness and shift perception, B2B marketers and salespeople have sometimes struggled to determine how thought leadership efforts translate to sales impact. In the 2019 Edelman-LinkedIn B2B Thought Leadership Impact …

“It’s so tough to sell?”… A sentence reflects the drop in the number of sellers meeting or exceeding their quotas with only 53% of all sales organizations, surveyed, hitting their target numbers. The reason is that today’s buyer expectations are changing faster than today’s sellers can adapt and evolve, creating a chasm that sales organizations …