Indicators
Back to College Is the Top Spending Event by American Consumers in 2018 & 2019 | NRF
Holidays are always special! I mean, these are the special days we make memories with the people we love. Well, making memories and spending money. In this post, we will take a closer look at the holiday spending statistics in 2018, 2019, and 2022! The fourth quarter of the year is full of many holiday …
Researches
2018 Back-to-College Survey: US Consumers | Deloitte
In 2018, spending by parents during the back-to-college (B2C) shopping season is expected to reach $25.5 billion, or $1,330 per household. In the same context, retailers need to take a closer look at parent planned spending during back-to-college shopping and understand what’s most important to parents when shopping. Consumer Spending on Back-to-College Trends College supplies …
Indicators
44.1% of Back-to-College Shoppers Prefer Online Stores, 2017 | NRF
Back-to-college shoppers planned to shop at online stores mostly (44.1%), followed by discount stores (40%), department stores (38.5%), college bookstore (33.6%), office supply store (29.1%) and clothing stores (26.2%). Besides that, the shopping plan includes drug store (13.4%) home furnishings (11.7%), resale shops (9.1%) and catalog (8.7%) but with fewer ratios. Compared with the school shoppers plan, department …
Researches
Infographic: Back to Class in US 2017 | NRF
Nowadays if “you snooze, you lose”. This is the marketers season slogan because back-to-college spending is expected to hit an all-time high this year in the US, while back-to-school spending is expected to see its 2nd highest spending level on record, according to NRF. Take a glimpse to know where to invest your marketing dollars …
Researches
2017 Back-to-College Survey in US | Deloitte
Back-to-college (BTC/B2C) season is a vital opportunity for retailers to connect with a lot of shoppers, build relationships and introduce new products. Also, there are many challenges to the back-to-college market include limited growth in family household income. BTS shopping season increased to reach $46B and account for 60% of annual college-related purchases in 2017. Read …
Researches
Back-to-School Shopping of US Moms in 2017 | Field Agent
With every July and August comes a frenzy of shopper spending. Back-to-School (BTS/B2S) is a make-or-break moment for many companies. That’s why retailers need to build their campaigns on a true information. Find out what 1.001 moms said about back-to-school shopping in the US in order to bone up for the BTS shopping season: Spending …
Researches
Back-to-School Consumer Pulse, June 2016 | Rubicon Project
July is the time for marketers, parents and students to set their attention on back to school. But back-to-school (BTS/B2S) shoppers generally start thinking about what they need in June and stretch out the buying process until mid-August or later. Here are some key findings talks about consumer trends for 2016-17 BTS season: 37% of …