Indicators
Back to College Is the Top Spending Event by American Consumers in 2018 & 2019 | NRF
The fourth quarter of the year is full of many holiday seasons. And there is no doubt that businesses are stressing about the latest and greatest ways to bring in new customers before the end of the retail industry’s busiest season. Holiday shopping season 2018 was a massive hit! One of the best in the …
Researches
2018 Back-to-College Survey: US Consumers | Deloitte
In 2018, spending by parents during the back-to-college (B2C) shopping season is expected to reach $25.5 billion, or $1,330 per household. In the same context, retailers need to take a closer look at parent planned spending during back-to-college shopping and understand what’s most important to parents when shopping. Consumer Spending on Back-to-College Trends College supplies …
Indicators
44.1% of Back-to-College Shoppers Prefer Online Stores, 2017 | NRF
Back-to-college shoppers planned to shop at online stores mostly (44.1%), followed by discount stores (40%), department stores (38.5%), college bookstore (33.6%), office supply store (29.1%) and clothing stores (26.2%). Besides that, the shopping plan includes drug store (13.4%) home furnishings (11.7%), resale shops (9.1%) and catalog (8.7%) but with fewer ratios. Compared with the school shoppers plan, department …
Researches
Infographic: Back to Class in US 2017 | NRF
Nowadays if “you snooze, you lose”. This is the marketers season slogan because back-to-college spending is expected to hit an all-time high this year in the US, while back-to-school spending is expected to see its 2nd highest spending level on record, according to NRF. Take a glimpse to know where to invest your marketing dollars …
Researches
2017 Back-to-College Survey in US | Deloitte
Back-to-college (BTC/B2C) season is a vital opportunity for retailers to connect with a lot of shoppers, build relationships and introduce new products. Also, there are many challenges to the back-to-college market include limited growth in family household income. BTS shopping season increased to reach $46B and account for 60% of annual college-related purchases in 2017. Read …
Researches
Back-to-School Shopping of US Moms in 2017 | Field Agent
With every July and August comes a frenzy of shopper spending. Back-to-School (BTS/B2S) is a make-or-break moment for many companies. That’s why retailers need to build their campaigns on a true information. Find out what 1.001 moms said about back-to-school shopping in the US in order to bone up for the BTS shopping season: Spending …
Researches
Back-to-School Consumer Pulse, June 2016 | Rubicon Project
July is the time for marketers, parents and students to set their attention on back to school. But back-to-school (BTS/B2S) shoppers generally start thinking about what they need in June and stretch out the buying process until mid-August or later. Here are some key findings talks about consumer trends for 2016-17 BTS season: 37% of …