Back-to-College (B2C/B2C) Shopping Season in USA Reached $46B.

Digital Marketing Researches & Reports

2017 Back-to-College Survey in US | Deloitte

Shopping Seasons | USA

Back-to-college (BTC/B2C) season is a vital opportunity for retailers to connect with a lot of shoppers, build relationships and introduce new products. Also, there are many challenges to the back-to-college market include limited growth in family household income. BTS shopping season increased to reach $46B and account for 60% of annual college-related purchases in 2017.

Read the below insights and find out more about what kinds of purchases both back-to-college students and parents are making in 2017:

  • The national average of BTC spends by parents estimated with $1,347, while the national average of BTC spends by students estimated at $1,051.
  • 88% of BTC parents planned to purchase college supplies with an average spend of $505, while 93% of BTC students planned to purchase college supplies with an average spend of $379.
  • BTC students are more likely to do their BTC shopping from online retailers than BTC parents (70% vs. 51%), while both prefer mass merchants than any other retail environments.
  • Nearly 68% of BTC parents reported that more than half of their BTC spending is influenced by the student.
  • Desktops/laptops are the most used devices for BTC shopping for parents (80%) and students (91%), followed by smartphones (44% vs. 70%).
  • BTC students are more likely to use social media for shopping purposes than BTC parents (40% vs. 18%).

2017 Back-to-College Survey in USA / Deloitte

Methodology:

Data were driven from 1,025 parents with college-going sons/daughters and 1,025 college-going students. The 2 surveys were conducted between May 31-June 13, 2017. The entire sample has a margin of error of +/- 3% points.

Deloitte

Deloitte is one of the "Big Four" accounting organizations and the largest professional services network in the world by revenue and number of professionals. It's a multinational professional services network. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (DTTL), its global network of member firms, and their related entities. DTTL also referred to as “Deloitte Global” and each of its member firms are legally separate and independent entities. Deloitte's firms around the world help clients become leaders wherever they choose to compete.
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