Indicators
Back to College Is the Top Spending Event by American Consumers in 2018 & 2019 | NRF
The fourth quarter of the year is full of many holiday seasons. And there is no doubt that businesses are stressing about the latest and greatest ways to bring in new customers before the end of the retail industry’s busiest season. Holiday shopping season 2018 was a massive hit! One of the best in the …
Guides
Data & Insights: Your Back to School Strategy Guide | Quantcast
Most parents get their kids’ school supplies list one month before school starts. Buyers start their research and purchase in July. The majority of back to school shoppers make researches on mobile and buy in-store. So, retailers need to step up their game to compete in the new back-to-school shopping landscape. Read the major tips …
Researches
The Ultimate 2018 Back-to-School Trends and Insights Guide | RetailMeNot
The back-to-school shopping season is the second biggest shopping event of the year next to the holidays. That’s why consumers are bound to spend more and retailers are bound to gain more. In 2018, RetailMeNot, Inc. surveyed more than 1200 retailers and consumers in a way to gain insights into the back-to-school shopping season in …
Researches
2018 Back-to-School Survey: US Consumers | Deloitte
In 2017, the number of households with school going (K-12 grades) children in the US reached 29 million with 54 million children. This great segment grabs the retailers’ attention, especially during the back-to-school season. In 2018, the total back-to-school spending is expected to reach ~$27.6B, or $510 per household. Read the below points and cast …
Researches
Back-to-School 2018: 1,001 Moms Talk BTS Shopping | Field Agent
Back-to-school shopping (BTS/B2S) adds up. The season is in full swing but retailers still have concerns about sales they expect. In 2017, the National Retail Federation (NRF) estimated the total K-12 back-to-school spending at $30 billion and it’s expected to reach $55 billion this year. Cut through the noise and be in the know of …
Indicators
57.1% of Back-to-School Shoppers Prefer “Department Store” for School Shopping, 2017 | NRF
More than the half of B2S Shoppers (57.1%) plan to shop mostly at department stores, followed by discount stores (54.1%), clothing stores (46%) and online (45.5%). Electronic stores (24.6%), resale shops (9.1%) and drug stores (11.1%) appeared in the B2S shoppers shopping plan but with fewer ratios.
Indicators
“Percent Off” Is the Best Promotion Type Among Back-to-School Shoppers in USA, 2017 | RetailMeNot
63% of back-to-school shoppers in the USA claimed that they will spend more than $100 per person on the school supplies, while 33% will spend over $250. As a result, 81% of retailers planned to offer more deals on back-to-school in 2017 than 2016. So, it’s very critical and important to know that “percent off” is the …
Researches
Infographic: Back to Class in US 2017 | NRF
Nowadays if “you snooze, you lose”. This is the marketers season slogan because back-to-college spending is expected to hit an all-time high this year in the US, while back-to-school spending is expected to see its 2nd highest spending level on record, according to NRF. Take a glimpse to know where to invest your marketing dollars …