What Is the Best Promotion Type Among Back-to-School Shoppers in USA?

Digital Marketing Statistics & Metrics

“Percent Off” Is the Best Promotion Type Among Back-to-School Shoppers in USA, 2017 | RetailMeNot

| USA

63% of back-to-school shoppers in the USA claimed that they will spend more than $100 per person on the school supplies, while 33% will spend over $250. As a result, 81% of retailers planned to offer more deals on back-to-school in 2017 than 2016.

So, it’s very critical and important to know that “percent off” is the most preferred promotions type among BTS shoppers with a rate of 36%. This is followed by “dollar off” with 19%, “tax-free savings” (15%), “buy more – save more” (14%) and free shipping (13%).

Percent Off Is the Best Promotion Type Among Back-to-School Shoppers in USA, 2017 RetailMeNot

A Graph Shows the Best Promotion Types Among Back-to-School Shoppers in USA, 2017

RetailMeNot Inc.

Founded in 2009, RetailMeNot is the ultimate destination for saving money when shopping. It's a leading savings destination that influences purchase decisions through the power of savings. With thousands of coupons, deals, cash back offers and discount gift cards, it’s easy for people, use RetailMeNot, to save at all their favorite stores and restaurants. The company drives growth for more than 70,000 brands internationally.RetailMeNot delivers innovative promotional media solutions including mobile coupons & codes, cash back offers, discount gift cards and browser extensions, to help its brand partners achieve their goals.
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