Digital Marketing Statistics & Metrics

57.1% of Back-to-School Shoppers Prefer “Department Store” for School Shopping, 2017 | NRF

E-Commerce & Retail | Global

More than the half of B2S Shoppers (57.1%) plan to shop mostly at department stores, followed by discount stores (54.1%), clothing stores (46%) and online (45.5%).

Electronic stores (24.6%), resale shops (9.1%) and drug stores (11.1%) appeared in the B2S shoppers shopping plan but with fewer ratios.

B2S Shoppers Plan to shop from

B2S Shoppers Plan to shop from Departments store, Discount Store.


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.


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