Digital Marketing Statistics & Metrics

Back to College Is the Top Spending Event by American Consumers in 2018 & 2019 | NRF

Marketing Seasons Strategy | USA

Holidays are always special! I mean, these are the special days we make memories with the people we love. Well, making memories and spending money.

In this post, we will take a closer look at the holiday spending statistics in 2018, 2019, and 2022!

The fourth quarter of the year is full of many holiday seasons. And there is no doubt that businesses are stressing about the latest and greatest ways to bring in new customers before the end of the retail industry’s busiest season.

Holiday shopping season 2018 was a massive hit! One of the best in the past few years. Both online and brick-and-mortar businesses demonstrated robust growth rates.

That year witnessed a healthy overall consumer spending environment. The US holiday sales are predicted to cross $1 trillion for the first time and US retail eCommerce spending will rise to $135.35 billion, according to eMarketer.

The question now is, when will American consumers spend more during all these awesome holiday seasons?

The Top 10 Spending Holidays in USA 2018 Vs. 2019

According to NRF, the top spending holidays in the USA are:

  1. Back to College
  2. Winter Holidays
  3. Back to School
  4. Mother’s Day
  5. Easter
  6. Valentine’s Day
  7. Father’s Day
  8. Graduation
  9. Halloween
  10. Super Bowl

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An indicator Shows the Top 10 Spending Holidays in USA 2018 Vs. 2019, some holiday shopping statistics 2019 and holiday spending statistics 2019

An indicator Shows the Top 10 Spending Holidays in USA 2018 Vs. 2019

Related Report: Holiday Online Shopping Trends 2019: Retailers Win with Customer Centricity

How Much American Consumers Will Spend During the 2019 Holiday Season?

In 2019, back-to-college and back-to-school holiday seasons are expected to witness the highest spending ever ($976.78 for back-to-college and $696.70).

In contrast, American consumers plan to spend $86.27 during Halloween and $81.30 during the Super Bowl holiday season.

Related Guide: 16 Holiday Marketing Campaign Strategies to Delight Your Customers

How Much Does the Average American Spend on Holiday Shopping? : Mother’s Day Edition:

  • Back in 2019, Americans were planning to spend $25 billion on Mother’s Day.
  • Anyhow, most money is spent on jewelry and special outings, it has reached $5.1 billion and $4.6 billion respectively.
  • And people aged between 35 and 44 spend the most money on Mother’s Day.

Holiday Spending Statistics:

Let’s check how the holidays stack up in terms of spending in the following figure:

Check the Top Holiday Spending Statistics in 2022 | DMC

  • The above figure shows that back-to-college spending in 2022 reached $1,199.43.
  • And according to the holiday spending statistics, winter holiday spending reached $997.73 in 2021.
  • However, back-to-school spending in 2022 reached $846.35.
  • And Mother’s day holiday spending reached $245.76 in 2022.
  • Lastly, Easter day spending reached $169.79 in 2022.

Here are the holidays ranked by spending (average per person expected spend) from 2019 to 2022:

Check the Top Holiday Spending Statistics in 2022 | DMC


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.


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