Digital Marketing Statistics & Metrics

Back to College Is the Top Spending Event by American Consumers in 2018 & 2019 | NRF

Marketing Seasons Strategy | USA

The fourth quarter of the year is full of many holiday seasons. And there is no doubt that businesses are stressing about the latest and greatest ways to bring in new customers before the end of the retail industry’s busiest season.

Holiday shopping season 2018 was a massive hit! One of the best in the past few years. Both online and at brick-and-mortar businesses demonstrated robust growth rates.

This year witnesses a healthy overall consumer spending environment. The US holiday sales are predicted to cross $1 trillion for the first time and US retail eCommerce spending will rise to $135.35 billion, according to eMarketer.

The question now is, when will American consumers spend more during all these awesome holiday seasons?

The Top 10 Spending Holidays in USA 2018 Vs. 2019

According to NRF, the top spending holidays in the USA are:

  1. Back to College
  2. Winter Holidays
  3. Back to School
  4. Mother’s Day
  5. Easter
  6. Valentine’s Day
  7. Father’s Day
  8. Graduation
  9. Halloween
  10. Super Bowl
An indicator Shows the Top 10 Spending Holidays in USA 2018 Vs. 2019, some holiday shopping statistics 2019 and holiday spending statistics 2019

An indicator Shows the Top 10 Spending Holidays in USA 2018 Vs. 2019

Related Report: Holiday Online Shopping Trends 2019: Retailers Win with Customer Centricity

How Much American Consumers Will Spend During the 2019 Holiday Season?

In 2019, back to college and back to school holiday seasons is expected to witness the highest spending ever ($976.78 for back to college and $696.70).

In contrast, American consumers plan to spend $86.27 during Halloween and $81.30 during the Super Bowl holiday season.

Related Guide: 16 Holiday Marketing Campaign Strategies to Delight Your Customers


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.

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