The fourth quarter of the year is full of many holiday seasons. And there is no doubt that businesses are stressing about the latest and greatest ways to bring in new customers before the end of the retail industry’s busiest season.
Holiday shopping season 2018 was a massive hit! One of the best in the past few years. Both online and at brick-and-mortar businesses demonstrated robust growth rates.
This year witnesses a healthy overall consumer spending environment. The US holiday sales are predicted to cross $1 trillion for the first time and US retail eCommerce spending will rise to $135.35 billion, according to eMarketer.
The question now is, when will American consumers spend more during all these awesome holiday seasons?
According to NRF, the top spending holidays in the USA are:
In 2019, back to college and back to school holiday seasons is expected to witness the highest spending ever ($976.78 for back to college and $696.70).
In contrast, American consumers plan to spend $86.27 during Halloween and $81.30 during the Super Bowl holiday season.