Digital Marketing Statistics & Metrics

Amazon and Walmart Are the Top Gift Retailers in USA During 2019 Christmas | Field Agent

E-Commerce & Retail | USA

US holiday sales set to bounce back in 2019. According to eMarketer, the US holiday sales are forecasted to reach $1 trillion for the first time in years and US retail eCommerce spending will expand to $135.35 billion

The Christmas shopping season is just three weeks away. It’s one of the top holiday spending events in the USA. So, let’s check out these eye-opening Christmas holiday statistics and trends retailers can expect to see this holiday shopping season.

How US Shoppers Buy Gifts During Christmas 2019

digital and omnichannel retails have a great impact on holiday shopping this year. According to the recent Field Agent study, 8 in 10 American Holiday shoppers are completely or very likely to buy their Christmas gift online.

In contrast, 38% of US shoppers said they’ll probably visit five or more brick-and-mortar retailers to buy Christmas gifts.

Now we need to know which retailers, products, and brands will drive holiday retail in 2019?

Top 10 Retailers for Buying Gifts in the US During Holiday Season 2019

  2. Walmart
  3. Target
  4. Kohl’s
  5. Best Buy
  6. T.J. Maxx
  7. Bath & Body Works
  8. Costco
  9. Macy’s
  10. Sam’s Club
Field Agent Report, Holiday Shopping stats 2019: Top Retailers for Buying Holiday Gifts During Christmas 2019 in USA

A Figure Shows the Top Gift Retailers in USA 2019

Related Report: Holiday Shopping Survey—North America, 2019 and Walmart still the top giant for buying gifts online with rates of 64% and 62%, respectively. Regarding the top retailers for particular gift categories, Amazon is the top retailer for buying electronics, while Walmart is the top retailer for buying toys, and Kohl’s is the top online retailer for buying clothing/footwear.

It worth to be mentioned that, Christmas shoppers at least moderately likely to purchase gifts online. No surprise that Amazon is the top online retailer would receive most of the Americans’ online spending during Christmas with a rate of 76%, followed far by Walmart with only a rate of 11%.


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With a global network of more than 1 million Agents in 7 countries, Field Agent provides cohesive auditing and research solutions from around the world. Field Agent offers location-based information and insights to link companies with their distant operations and customers.Field Agent gathers data and insights from consumers around the world and blazes the trail for researchers and operators with best practices in the industry. It's clients range from Fortune 100 companies to local businesses, all of who need fast, accurate, real-time information.


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