US holiday sales set to bounce back in 2019. According to eMarketer, the US holiday sales are forecasted to reach $1 trillion for the first time in years and US retail eCommerce spending will expand to $135.35 billion
The Christmas shopping season is just three weeks away. It’s one of the top holiday spending events in the USA. So, let’s check out these eye-opening Christmas holiday statistics and trends retailers can expect to see this holiday shopping season.
digital and omnichannel retails have a great impact on holiday shopping this year. According to the recent Field Agent study, 8 in 10 American Holiday shoppers are completely or very likely to buy their Christmas gift online.
In contrast, 38% of US shoppers said they’ll probably visit five or more brick-and-mortar retailers to buy Christmas gifts.
Now we need to know which retailers, products, and brands will drive holiday retail in 2019?
Related Report: Holiday Shopping Survey—North America, 2019
Amazon.com and Walmart still the top giant for buying gifts online with rates of 64% and 62%, respectively. Regarding the top retailers for particular gift categories, Amazon is the top retailer for buying electronics, while Walmart is the top retailer for buying toys, and Kohl’s is the top online retailer for buying clothing/footwear.
It worth to be mentioned that, Christmas shoppers at least moderately likely to purchase gifts online. No surprise that Amazon is the top online retailer would receive most of the Americans’ online spending during Christmas with a rate of 76%, followed far by Walmart with only a rate of 11%.