Tag: Holiday Shopping

The holidays are great chances to connect with customers on a more personal level. Halloween can be a time to bring out the scary, the surprises, the games, or whatever that fit your brand in the form of Halloween marketing campaigns. Halloween is undeniably one of the most expensive and, consequently, most profitable holidays in …

Everyone faces a hard time due to the spread of COVID-19, in light of the ongoing events, people on Pinterest started searching and saving for the holidays in April instead of September. This shift is because of COVID-19 and the hard time everyone faces, and with consumers craving the comfort of the holidays, they want …

This year’s core holiday shopping season is six days shorter than last year’s. The compressed shopping period means that as a brand, you’ll have less time to capture the vast amount of consumer demand and less time to make an impact on customers.  That makes it even more important for your creative and campaigns to …

US holiday sales set to bounce back in 2019. According to eMarketer, the US holiday sales are forecasted to reach $1 trillion for the first time in years and US retail eCommerce spending will expand to $135.35 billion The Christmas shopping season is just three weeks away. It’s one of the top holiday spending events …

Smart advertisers are holding planning conversations earlier, long before summer ends, with the goal of capturing consumers who are already researching their holiday purchases. By anticipating your customers’ needs and creating brand and product awareness before demand increases, you’ll ensure that they know your brand when peak sales season hits. Capitalizing on the shorter holiday …

The fourth quarter of the year is full of many holiday seasons. And there is no doubt that businesses are stressing about the latest and greatest ways to bring in new customers before the end of the retail industry’s busiest season. Holiday shopping season 2018 was a massive hit! One of the best in the …

During the Holidays, New Zealand-based clothing brand Icebreaker partnered with its email marketing agency, eROI, to successfully execute an 11-part email marketing campaign promoting Iebreaker and ultimately driving holiday sales. The campaign’s goal was to encourage consumers to purchase Icebreaker clothing as holiday gifts for their friends and family. The primary market for the campaign …

2018 was a year of unpredictability and unexpected consumer behavior when it comes to holiday spending. Holiday sales grew by 2.9% from the previous year but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% growth year-over-year (YoY). In addition, Q4 was a time of changing consumer behavior where sales in …