This year’s core holiday shopping season is six days shorter than last year’s. The compressed shopping period means that as a brand, you’ll have less time to capture the vast amount of consumer demand and less time to make an impact on customers.
That makes it even more important for your creative and campaigns to be in place well in advance, especially given that digital retail is playing a bigger role than ever.
2018 featured the strongest growth of e-commerce sales in over a decade, and it was the first time consumers spent more than half their time shopping and making purchases online.
Half of US retail sales are now digitally impacted, and that figure is only expected to grow. In an even more dramatic shift, most online purchases were made via mobile.
Download the “How Growth-Oriented Businesses Can Win the 2019 Holiday Season” guide and learn how you can connect with shoppers across digital touchpoints while elevating your brand so that it stands out among the competition.
The Contents of “How Growth-Oriented Businesses Can Win the 2019 Holiday Season” Guide:
- Leveraging available reports and data to planning ahead of peak season
- Investing early in your campaigns, and paying attention to top- and mid-funnel KPIs
- Understanding customer expectations, and delivering on them
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