Digital Marketing Researches & Reports

Holiday Shopping Survey—North America, 2019 | AdColony

E-Commerce & Retail | North America

The stakes are high for the 2019 holiday shopping season

How do consumers in North America shop during this outstanding shopping season? What is motivating them to make online purchases using mobile devices? Online shopping Vs. in-store shopping; who is the winner this holiday?

keep reading and download the full study to find answers for all these questions and more…

Let’s go,

The State of Mobile Shopping During Holiday Shopping Season 2019 in North AmericaA Quick Glance:

  • 56% of online shoppers in North America use the smartphone to make online purchases. It’s the most used device to make online purchases during the holiday shopping season 2019.
  • 10% of North American consumers believe mobile shopping to be more secure than desktop.
  • 39% prefer to shop in-app, and 22% prefer to shop in a mobile browser.
  • Clothes and home goods are the most frequently purchased items on mobile devices during the holiday shopping season.
  • The vast majority of North American consumers (81%) said they have purchased gifts on their mobile device.
  • More than 7 in 10 consumers in North America would purchase something on their mobile device directly from an ad if the product was relevant to them.
Purchasing from an Ads in North America 2019 during Holiday Shopping Season, Holiday Stats, Holiday survey 2019

2 Pie Charts Show the Effect of Online Ads on Mobile Shopping in North America During Holiday Season 2019

Related: The Pet Effect: 2019 Holiday Shopping Report | Rover

Content of “Holiday Shopping Survey—North America, 2019”:

  • About the study.
  • Devices Used to Make Online Purchases
  • How often do consumers shop on their mobile devices?
  • Mobile Shopping Security
  • In-App vs. Mobile Browser
  • What do consumers purchase on a mobile device?
  • Buying Gifts
  • Purchasing from an Advertisement
  • Purchasing Online vs. In-Store
  • Online vs. In-Store Shopping Frequency
  • Shopping Experiences on Mobile
  • How important is having a mobile device with you while shopping in-store?
  • Top Ways Consumers Use their Mobile Device

Number of Pages:

  • 16 Pages


  • Free


Data were driven from over 1,300 responses. This report focuses on results specifically from North America. Respondents are aged 14 years old to over 75.


AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ and Aurora™ HD video technologies, rich media formats, global performance advertising business and programmatic marketplace, and extensive SDK footprint in the Top 1000 apps worldwide, they are passionate about helping brands connect with consumers at scale on the most important screen in their lives.

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