Digital Marketing Researches & Reports

The Pet Effect: 2019 Holiday Shopping Report | Rover

Marketing Seasons Strategy | USA

Increasingly, pets are becoming part of American families. According to American Pet Products Associate and their most recent survey (2019-2020), sixty-seven percent of U.S. households own a pet.

With the holidays drawing near, Americans are making plans with family and setting their own traditions. For those whose family involves a cat or dog, 77% plan to include their pets in some way—said a 2019 survey of pet parents by 82% of dog owners claimed to involve their pup in upcoming festivities and 67% of cat owners, respectively.

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Some Stats Show How Pets Became an Integral Part of American Family Holiday Traditions

How Pets Affect the Americans Shopping Habits During Holidays 2019 – A Quick Glance:

  • Tradition takes shape in different ways from family to family, but a staggering nearly 80% of cat and dog owners plan to buy them a gift during the 2019 holiday shopping season.
  • 1 in 5 pet owners even admits to buying more gifts for their furry companion than someone their own human family. It’s obvious that pet parenthood is growing ubiquitous with what it can mean to build a family in the US.
  • More than half of pet parents plan to spend $25 or more on gifts for their pets this holiday.
  • 31% of pet parents plan to purchase their pets’ gifts online; a quarter of them plan to do so at local pet stores, while 28% at big box stores.
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How Much Americans Plan to Spend on Their Pets During 2019 Holiday Shopping Season


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Methodology: conducted a survey via Pollfish in October 2019 among 2,000 U.S. adult pet parents.

Founded in 2011 and located in the USA, is the world's largest network of 5-star pet sitters and dog walkers. operates an online marketplace for people to sell and buy pet care services including pet sitting, in-home dog boarding, dog walking, and daycare.Rover connects pet parents with dog people who’ll treat their pets like family. Rover provides its services in over 34,000+ cities and has a family of 300,000+ sitters.

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