This year, more than 30% of US consumers have already begun planning their holiday shopping, and nearly 40% will have completed the majority of their shopping before Thanksgiving. In the same context, the entire retail industry has been gearing up for the biggest, and most wonderful, time of the year “the holiday season”.
OpenX has taken a look at recent shopping behavior trends to see how US consumers will shop during the shopping season 2018. Results show that 26% of US consumers plan to spend more during the holiday season 2018, compared to 56% plan to spend the same. Gift cards (68%) and apparel (63%) are the top purchased gifts for this holiday shopping season.
Data was driven from a sample of 2,021 adult holiday shoppers in the United States. The survey was conducted online from August 30 to September 6, 2018.