Last year, Cyber Monday brought significant traffic and sales spikes, though to a slightly lesser degree than Black Friday.
93% of US marketers and 96% of UK marketers run awareness campaigns that aim to reach potential new customers. They depend mainly on omnichannel to sell their products during the holiday shopping season.
1 in 6 of US shoppers and 1 in 8 of US shoppers stopped buying from a brand because the brand values weren’t aligned with their personal beliefs.
A Map Shows the Black Friday 2018 Sales and Traffic Around the World
Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.