/ Guides / A Guide to Social Customer Care on Twitter | Sprout Social
A Guide to Social Customer Care on Twitter | Sprout Social
Social Media Marketing
Using Twitter for marketing has quickly become a great opportunity to share your business’s products, stories, and messages. It often invites customer participation, encourages sharing of experiences, generates followers and, ultimately, lead to authentic, two-way engagement.
According to McKinsey, brands who encourage customers to engage on the platform see higher customer satisfaction rates, lower cost per interaction, increased brand reputation and additional service-to-sales opportunities.
In this guide, Sprout Social provides ways to structure your business and your social media teams to handle Twitter traffic and reap the rewards of successful social customer care.
Download the guide, do successful social customer care and get unique opportunities to:
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