Digital Marketing Guides & Strategies

A Guide to Social Customer Care on Twitter | Sprout Social

Social Media Marketing

Using Twitter for marketing has quickly become a great opportunity to share your business’s products, stories, and messages. It often invites customer participation, encourages sharing of experiences, generates followers and, ultimately, lead to authentic, two-way engagement.

According to McKinsey, brands who encourage customers to engage on the platform see higher customer satisfaction rates, lower cost per interaction, increased brand reputation and additional service-to-sales opportunities.

In this guide, Sprout Social provides ways to structure your business and your social media teams to handle Twitter traffic and reap the rewards of successful social customer care.

Download the guide, do successful social customer care and get unique opportunities to:

  • Resolve a customer issue.
  • Delight a customer or follower.
  • Create a brand advocate.

Related Guides: The Definitive Guide to Social Media Customer Care

6 Tips for Providing Effective Customer Support on Twitter

  1. Respond: Don’t keep customers waiting. It’s a real-time network so respond quickly.
  2. Show Personality: Strive for a genuine and approachable communication style.
  3. Interact: Reply, Retweet, favorite and thank your most loyal customers.
  4. Stand Out: Tweet unique info about your business and your brand category that no one else can offer.
  5. Create Content: Create diverse and compelling content and have fun with your Tweets.
  6. Stay Consistent: Keep overall brand voice consistent, but the tone may change based on the situation.
What Twitter Content Performs Best? Engaging Tweets Examples

What Twitter Content Performs Best?

Related Guides: How to Boost Your Organic Social Media Reach in 10 Easy Ways

What’s in the “Guide to Social Customer Care on Twitter”:

  • Introduction.
  • The interplay between engagement and customer care.
  • Content creation as proactive customer care.
  • What Twitter content performs best?
  • Create a social customer care action plan.
  • Measure success for customer engagement & customer care.

Number of Pages:

  • 9 Pages


  • Free

Sprout Social

Sprout Social is one of the most popular tools and software in the Digital Marketing & Social Media industry. Sprout Social’s social media management software and solutions is a great way that enables all Marketers, Advertisers, Retailers, and Businesses find, form and deepen real connections with the people who love their brand.


  1. Highest average rating.
  2. In satisfaction, support, usability, and retention (per industry analysts and real user reviews).
  3. Award-winning service.
  4. Personalized, quick and reliable customer support.
  5. Fastest time-to-value.
  6. Get up and running in days, not weeks.
  7. Discover the most robust and cohesive social media business solution, built to scale.
  8. Sprout Social also integrate with the social platforms and networks that matter to your business.
  9. Fast track your social success and deliver results that matter.
  10. You can Try Sprout for free for 30 days.
  11. Deliver and measure valuable content.

Services & Features:

  • Analytics:
  1. Performance Reporting Suite
  2. Social Listening & Insights
  3. Advanced Analytics & Listening
  • Engagement:
  1. Assign & manage tasks
  2. Seamless social support
  • Publishing:
  1. Automated Scheduling
  2. Optimal Send Times
  3. Organic Post Targeting
  4. Access Across Devices
  • Listening:
  1. Twitter Listeners & Reports
  2. Real-time Brand Monitoring
  3. Advanced Social Listening
  • Collaboration:
  1. Manage the Inbox as a Team
  2. Never Get Your Wires Crossed
  3. Turn Any Message Into a Task
  4. Follow the Audit Trail
  • Automation:
  1. Bot Builder
  2. Automated scheduling
  3. Advanced Twitter automation


  • Standard - $99 Per User/month
  • Professional - $149 Per User/month
  • Advanced - $249 Per User/month

    Subscribe for our newsletter!