Smart advertisers are holding planning conversations earlier, long before summer ends, with the goal of capturing consumers who are already researching their holiday purchases.
By anticipating your customers’ needs and creating brand and product awareness before demand increases, you’ll ensure that they know your brand when peak sales season hits.
Capitalizing on the shorter holiday shopping window will require a sound strategy and ample planning. Determining media mix, budgeting for each channel, strategizing promotion, and preparing for an influx of orders and site traffic will be essential, as will using the right technology to execute.
As the holiday season rapidly approaches, we’ve assembled a few recommendations for making the most of the technology and automation available to you.
Download the “Using Ad Tech to Drive Holiday 2019 Marketing Success” guide and learn how to make the most of the technology and automation available to you this Holiday season.