What is magical about the Christmas shopping season is that it is riddled with opportunities. The holidays are the perfect moment to introduce your brand to shoppers and attract new buyers in big numbers. The season also presents the perfect opportunity to increase engagement with your existing customers and boost their lifetime value.
Holiday sales grew by 2.9% from the previous year but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% growth year-over-year (YoY).
In addition, Q4 was a time of changing consumer behavior where sales in the first half of the holiday season grew at a much higher rate (5.1%) compared to the second half of the season (0.9%).
Whether this behavior was unique to 2018 or an indicator of what’s to come, marketers should take a good look at last year’s consumer preferences, shopping habits and attitudes toward each major Q4 holiday -such as Christmas- to make the most of the 2019 holiday season.
Get your data-driven insights on emerging behaviour in order, and you’ll be able to plan ahead for the Christmas shopping season to help the audiences find what they need – when they need it.