Top Shopping Websites and Top Selling Categories for Holiday Shopping

Digital Marketing Researches & Reports

All Wrapped Up: Shopping Insights to Up Your Game This Holiday Season, 2018 | Luth Research

Shopping Seasons | Global

Yet another holiday-shopping season is upon us and it’s a highly tracked season for retailers to compete and win the game. So, retailers need to know insights into the shopping time spent and role of computer and mobile, what are the most preferred retailers, how is the consumer adopting online shopping, what product categories are selling, and more about other aspects of holiday shopping.  Find out what holiday shoppers have done in the past, to be able to be able to predict their future behaviors:

Holiday Shopping by Device

  • Holiday shoppers are more likely to shop on Friday (from 7 am to pm) and on Wednesday and Thursday (from 7 pm to 11 am).
  • 83% of PC users have shopped online for holiday in 2017, lower than 85% in 2016.
  • 80% of mobile users have shopped online for holiday in 2017, compared to 83% in 2016.
  • The percent of online shopping time using mobile devices has raisin from 55% in 2016 to 60% in 2017.
  • In contrast, the percent of online shopping time using PC devices has decreased from 45% in 2016 to 40% in 2017.
  • Most of Amazon, Walmart and Target visitors have purchased using their PC devices.

Top Shopping Websites and Top Selling Categories

  • was the undisputed king of online holiday-shopping and also mobile shopping app, followed by
  • Consumers have spent an average of $150 through PC on Amazon in 2017, compared to %108 on Target and $92% on Walmart.
  • Consumers also have spent an average of $118 through mobile devices on Amazon in 2017, compared to %106 on Target and $94% on Walmart.
  • Home & Kitchen appliance, clothing, Shoes & Jewelry and Toys & Games are the top three best-selling product categories for holiday shopping in 2017 on Amazon and Walmart.

Figures Show the Holiday Shopping Insights Using PC in 2017 Vs. 2016


Data is based on tracking over 45.000 consumers across 2 computer and smartphone devices from 1th of November to 31 December of 2016 and 2017 using a digital behavior measurement system named “ZQ Intelligence”. 62% of tracked consumers are females, compared to 28% are males.

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