Black Friday sales are no longer a one-day deal. Major retailers are offering deep discounts beginning as early as the Wednesday or Thursday prior with extended store hours to give shoppers a jumpstart on their holiday shopping.
The end-of-year sale event has sparked a backlash among those who want the Thanksgiving Weekend to remain focused on quality time with family, including a few large retailer campaigns like #optoutside from REI, encouraging families to spend the holiday weekend enjoying outdoor activities instead.
Online revenue has increased steadily over the past 10 years, and in 2017 jumped to $2.36 billion — up from $1.97 billion in 2016.
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