Tag: E-Commerce Marketing

Even as eCommerce takes center stage, it is important that managers get their marketing strategies right. The competition out there is considerably sharp and requires that leaders in this industry be ultimately creative if they have to make any difference with their brands. It’s also important to bear in mind that there is no single …

As of late, Facebook is looking to modernize shopping forms that rose to popularity in the 80s. Those infomercials where flashing on television screens that excited shoppers can call to buy the latest products will turn to the internet thanks to Facebook’s recent acquisition. According to Bloomberg, Facebook has already made a move and acquired …

Black Friday sales are no longer a one-day deal. Major retailers are offering deep discounts beginning as early as the Wednesday or Thursday prior with extended store hours to give shoppers a jumpstart on their holiday shopping. The end-of-year sale event has sparked a backlash among those who want the Thanksgiving Weekend to remain focused …

Online shopping or marketing is the use of technology for better marketing performance. Retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping. Retailers are continuously studying the factors that influence the consumer’s attitudes and behaviors towards online shopping. Consumer’s attitude …

Ecommerce marketing is the process of promoting your store to potential customers using a variety of available marketing channels. The end goal is to acquire people who are interested in your products, make them visit your store and buy from you. There are myriad marketing activities that ecommerce experts say you should be doing. Sounds …

Smartphone owners using Truecaller in the MENA region have made or received more than 41.6 million calls to or from an e-commerce company from October 1st to December 31st, 2016. Most of these calls are being made to and from 4 main companies which are Souq (60%), Edfa3ly (16%), OLX (15%) & then Jumia (6%). …

The US e-commerce market continues to grow at a slight rate year-over-year as consumers take advantage of various channels for online orders across product categories. According to the US Department of Commerce, the US e-commerce sales reached 8.4% of the total retail, which totaled $101 billion in Q3 2016.

US e-commerce has been growing rapidly, and it’s expected to reach $327 billion by 2016, after $202 billion in 2011. On the other hand, 44% of total retail sales, which equivalent $1,660 billion will be impacted by the web in 2016, with a rate of 9% CAGR from 2011 till 2016. That means there’s a huge …