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eCommerce Marketing Strategies: 6 Tips to Grow Product Sales

E-Commerce & Retail | Jun 23, 2020

Even as eCommerce takes center stage, it is important that managers get their marketing strategies right. The competition out there is considerably sharp and requires that leaders in this industry be ultimately creative if they have to make any difference with their brands.

It’s also important to bear in mind that there is no single approach for success in eCommerce marketing. This means that a mix of strategies and ideas must be brought to the table.

eCommerce marketers must therefore consider and put in place some of the best practices to help their brands grow. We’ve put together a number of eCommerce marketing strategies to help you grow your eCommerce business.

eCommerce Marketing Strategies for product growth

6 eCommerce Marketing Tips to Grow Product Sales

1. Know Your Target Market

There is great strength in knowing whom you target with particular products on your eCommerce website. Know your market so well that you can define exactly what they need and how they need it. Go down to demographics that help you understand your target market appropriately.

For instance, you can define your target markets in categories such as young stay-at-home mums, newly married couples, immediate graduates in their first jobs, and so on. In doing this kind of targeted market, you are in a position to drive the right content that leads to conversion.

2. Focus on Top-Rated Products

One of the distinguishing factors of top-performing brands is the kind of products they sell. Even in conventional marketing, quality products generally sell easily.

In consideration of the level of competition waged by eCommerce markets, you must focus on high-quality products at all times to attract the right buyers. This means working with your suppliers to help you get great products for your target market.

Through proper market study, it’s possible to determine what customers really need and tailor your products towards that. eCommerce business provides a good platform for customer feedback, which in turn should push you to seek for products that suit their needs. Take time to learn what customers want and endeavor to provide that.

3. Discounting Still Works

Online shoppers are tech-savvy and one of the things they do very well is conduct thorough research before settling on a supplier. If they land on a seller who is offering better discounts, they will certainly settle for that. Offering discounts is a good way to win new customers and retain existing ones.

You can pick a discounting model that works for your products and still experiment with different ideas. For instance, you can choose to discount on the fast-moving products or one that will create demand and therefore increase sales volumes. You may also discount depending on the season, such as holidays and festive days.

You may also choose to discount from time to time or retain discounted rates all year round. The bottom line is that shoppers have to see you as the most affordable eCommerce for the products they want to buy.

4. Social Media Can Be Great

There is no easier way to emphasize just how much social media has changed the eCommerce marketing landscape. It is indeed one of the best ways to market particular products on a budget.

Social media platforms have an advantage in that you can swiftly cultivate a relationship with your target market. Using available data, you can tell what the target audience of your various marketing messages is and therefore create a message that resonates well with them. Social media platforms also give you an opportunity to engage and get feedback from your potential clients almost promptly.

Perhaps the single factor that sets social media platforms apart is the ability to keep people hooked for a long time and therefore becomes a great tool of engagement. When harnessed properly, social media is able to give good returns for the eCommerce website because of the natural connection it brings.

5. Create the FOMO Factor

One of the modern marketing tools used by eCommerce websites is the Fear of Missing Out (FOMO). Precisely, this involves creating attention around a product and giving it prominence so that anyone who doesn’t take part in it feels left out.

As you package your message, you let your audience know that you have limited stock and offers. This will arouse in them a need to have enough stock or make orders before they run out. The beauty of it is that its application on a variety of products and such as electronics, beauty products, healthcare products, and so on.

The secret here is to make an emotional appeal to your potential clients with the focus being to demonstrate how and why they shouldn’t be left out.

6. Work Towards Exceptional Customer Experience 

In eCommerce, like in any other aspect of businesses, customer experience holds the key to success. A wide range of issues come to the picture. It is a collection of issues that include the design of your website, quick response, ease of navigation, payment methods, and even human interaction. All these aspects must work in synch to allow for your website to succeed.

Technology is being creatively used to improve the customer experience around the globe. Over the last couple of years, the use of chatbots in handling some customer queries has grown significantly. Website managers are also implementing live chats on their websites to allow the quick provision of solutions and thereby improve customer experience.

Customer experience also includes ensuring quick delivery of the product to customers upon purchase and in the most convenient way. The bottom line here is that customer experience must be outstanding to allow the growth of your eCommerce business.

Related Report: UPS Pulse of the Online Shopper 2019: A Customer Experience Study


This is one of the best times to enhance eCommerce business says Joel House SEO, but it requires a lot of effort to cut through. The important element of eCommerce is that you need to start off and weigh the market.

There are several lessons to learn in between. An exceptional approach that will give you an edge over your competition is using technology in your business. This will come in handy for data analyses, competition analyses and even responding to customer service.

Joel House


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