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Ecommerce Marketing in 2019: The Definitive Guide | SEJ
E-Commerce & Retail
Ecommerce marketing is the process of promoting your store to potential customers using a variety of available marketing channels. The end goal is to acquire people who are interested in your products, make them visit your store and buy from you.
There are myriad marketing activities that ecommerce experts say you should be doing. Sounds confusing? I bet it does.
Search Engine Journal has launched its ebook, “Ecommerce Marketing in 2019: The Definitive Guide”, tackles what you need to know about ecommerce marketing today. The guide contains the essential features that your e-commerce website must have, how to do e-commerce keyword research, some of technical and on-page SEO tactics for e-commerce, and advanced PPC strategies for e-commerce. Besides explanation to the paid search opportunities that you can leverage to stay ahead of the competition.
The Content of the “Ecommerce Marketing in 2019: The Definitive Guide”:
15 Ecommerce Must-Haves – By: Holly Gar
How to Effectively Perform Keyword Research for Ecommerce – By: Maddy Osman
Site Navigation: The Foundation for Navigating Your Website to Success – By: Stoney deGeyter
How to Optimize Technical SEO for Ecommerce Websites – By: Manish Dudharejia
A Guide to On-Page SEO for Ecommerce Website – By: Sergey Grybniak
The Hidden Opportunity for E-commerce Websites in Google Images – By: Raj Nijjer
How to Create a Content Strategy for E-commerce Sites – By: Miranda Miller
How to Capture Featured Snippets for Ecommerce Sponsored – By: MOZ
An Introduction to Google Shopping Sponsored – By: WordStream
Advanced PPC Strategies for Your Ecommerce Site By: Aaron Levy & Courtney O’Donnell
Effective E-commerce Link Building Strategies – By: Kevin Rowe
Social Media Marketing Strategies for Ecommerce Websites – By: Anna Crowe
An Example of Related Focus Technique Used by Amazon to Motivate Customers to buy One of Them. Download the Full eBook and Discover More
Founded in 2003, Search Engine Journal (SEJ) is unique in its community-based approach to search marketing content. SEJ's mission is to educate and empower the SEO community by providing the freshest news and latest best practices via the industry’s smartest practitioners. SEJ is dedicated to producing the latest search news, the best guides, and how-tos for the SEO and marketer community.