Tag: SEO

Do you want to rank higher in Google Search Engine, but believe it’ll be too difficult for you? Or maybe you’ve utilized other digital marketing channels and now want a consistent, reliable acquisition channel for gaining more traffic to your website? This e-book is designed just for you. There is no longer wasting time and …

Brand reputation is critical to success in the business world, but it is also an area that many businesses struggle with. Consumers will always go with a company that has a positive reputation because it is likely that they will have a good experience, but what does this mean for a company that hasn’t been …

Launching a startup business is like going to war. You’ve got to break your competitors’ hold on the market. You’ve got to form strategic partnerships. You’ve got to accumulate more resources before you run out. You’ve got a lot of back-breaking work and strategizing to do. Thankfully, there are lots of great online tools you …

Business is booming in the world of e-commerce and it’s only expected to continue. As more of our lives are lived through laptops and mobile phones, online shopping grows ever more popular. Starting an eCommerce business can be a fantastic way to earn a living and it offers the possibility for you to make sales …

Optimizing websites without first understanding how search engines work is akin to publishing your great novel without first learning how to write. Certainly, a thousand monkeys at typewriters will eventually create something useful, but it’s a lot easier if you know the core elements of a task beforehand. So we must understand how search engines …

Your digital marketing strategy is made up of many different tasks and disciplines; arguably the most important is ensuring that you are visible in the SERPs (search engine results pages) for your target keywords and phrases. Google is still the most popular search vehicle and as it becomes more sophisticated in terms of delivering hyper-personalized …

Because “baby names” accounts for such a large slice of BabyCenter‘s traffic—about 11 of its top 20 paid search keyphrases are related to that phrase—and because the annual baby-name list would be released in December, Senior Marketing Manager Heather Wajer and her team spent the early fall of last year looking at landing page conversions …

Email marketing serves to promote your brand and help you reach more people in an effortless way. That would be the simplest of definitions, but in truth, email marketing is so much more than just a generic explanation. Email is the most widely used means of communication – among friends, families, business associates and brands. …