Tag: SEO

When consumers go shopping online, they’re usually looking for a specific product. Some of them might search for a product with a certain size or with certain features, while others might want a product from a particular business. Whatever search criteria your customers possess, you can reach them with SEO for retail sites. Take a …

Brands and marketers believe that content key performance indicators (KPIs) will make or break your content marketing efforts. Do You Know Why? Let’s say that when you don’t consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can misunderstand some issues that ultimately will …

Content marketing has been key to creating brand awareness, with over 8 out of 10 of agency marketers worldwide saying they have used content marketing successfully in the last 12 months to create brand awareness. However, other objectives achieved with content marketing can’t be overlooked such as building credibility/trust (75%), educating audiences (72%), generating demand/leads …

Pay-per-click advertising should be an important part of your digital strategy, regardless of how big or small your business is, what industry you work in, or what you sell. Today’s marketing landscape has so much competition. Thus, relying on SEO alone is no longer an option. But Why Pay Per Click (PPC) Advertising? PPC allows …

Search engines drive a huge amount of traffic, especially on Google. The growth of mobile device usage has surpassed that of the desktop from previous years. According to a study conducted by Hitwise, nearly 6 out of 10 of all online searches are now carried out on a mobile device, with some sectors (food & …

Do you know what RankBrain exactly is? And how can you optimize for it? Featured Snippets are stealing a lot of clicks from the first spot. But do you know that 11.3% of all search results now have a Featured Snippet? So, how do you get your content to appear in the Featured Snippet in …

“One dirty fish spoils the whole pond”… This phrase is so apt for SEO as you might be doing all of the right things to improve rankings but a single one small mistake can hold you back. But don’t fret! Just select the right SEO tool and know exactly where you are lacking and what …

SEO has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, as well as being essential in securing high rankings for websites and profits for businesses. Exactly how essential, you ask? That’s thanks to over 70,000 of Google searches that are made every second which equals about 6 billion Google …