USA Digital Buyers Holiday Shopping Spending Compared To The Last Year, 2018

Digital Marketing Statistics & Metrics

High-earning Millennials in The USA Will Spend The Same or More on Holiday Shopping Season Compared to the Last Year With a Rate of 92%, 2018 | PwC

E-Commerce & Retail | USA

The increasing move to online sales for holiday shopping is part of an ongoing trend that has been seen for years. Holiday shopping season already starting for many consumers but business owners are wondering if buyers will spend more, same or even less than the last year.

Take a glance at the digital buyers spending compared to the last year in holiday season:

  • High-earning millennials reported that they will spend the same or more than they did the last year with a rate of 92%.
  • Millennial dads & large metropolitan areas will spend the same or more compared to the last year with a rate of 89%.
  • Hispanic millennials will spend the same amount of money or more with a rate of 87%.

Take a glance at who will spend in 2018 holiday season purchasing compared the last year:

  • Unemployed shoppers will spend less than the last year with a rate of 21%.
  • Shoppers with average income <$25K will spend less in the holiday season with a rate of 18%.
  • Small towns & rural areas will less compared to the last year at a rate of 17%.
 Online Shopping Spending in 2018 Compared to 2017.

A Graph Shows Online Shoppers Spending in 2018 Compared to 2017.

PwC

Market Research

PwC is one of the leading professional services networks in the world with offices in 158 countries and more than 250,000 people. PwC helps organizations and individuals create the value they’re looking for and achieve the goals they're seeking, by delivering quality in assurance, tax and advisory services.At the end of 2018, PwC firms provided services to more than 429 of the Global Fortune 500 companies besides more than 100,000 entrepreneurial and private businesses achieving gross revenue by US$41.3 billion, up 7% on the previous year.
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