The holiday season is more like the Super Bowl for eCommerce companies because this is when people shop the most. Because of COVID-19, the holidays can account for an astonishing 20-30% of annual retail sales. In other words, more of those sales are happening online than ever.
Therefore, it is important for eCommerce marketers to come up with a strategy designed specifically for the holiday season.
The holiday season is so important and it differs from one country to another. for example, in Western countries the holiday season tends to be dominated by Christmas, however, that doesn’t mean it’s the right fit for your audience.
How to Plan for Your Holiday Campaign?
Here are the steps:
Your campaign or promotion needs to be tailored to the audience preferences you uncovered in the research stage. According to the holiday marketing guide, you need to try asking questions like:
After the holiday season is over, i’s all about customer retention. Based on the holiday marketing guide, if your campaign was successful, you will have gained some new customers and people who have shopped with you before will have had some good experiences that will encourage them to keep coming back.
According to the holiday marketing guide, retaining your customers can bring you even higher value than attracting new ones, because these customers already trust your brand and are already interested in your product.
Download the full “Holiday Marketing” guide here.