Tag: Holiday Shopping

Smart advertisers are holding planning conversations earlier, long before summer ends, with the goal of capturing consumers who are already researching their holiday purchases. By anticipating your customers’ needs and creating brand and product awareness before demand increases, you’ll ensure that they know your brand when peak sales season hits. Capitalizing on the shorter holiday …

During the Holidays, New Zealand-based clothing brand Icebreaker partnered with its email marketing agency, eROI, to successfully execute an 11-part email marketing campaign promoting Iebreaker and ultimately driving holiday sales. The campaign’s goal was to encourage consumers to purchase Icebreaker clothing as holiday gifts for their friends and family. The primary market for the campaign …

2018 was a year of unpredictability and unexpected consumer behavior when it comes to holiday spending. Holiday sales grew by 2.9% from the previous year but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% growth year-over-year (YoY). In addition, Q4 was a time of changing consumer behavior where sales in …

What is magical about the Christmas shopping season is that it is riddled with opportunities. The holidays are the perfect moment to introduce your brand to shoppers and attract new buyers in big numbers. The season also presents the perfect opportunity to increase engagement with your existing customers and boost their lifetime value. Holiday sales …

While the importance of the holiday seasons in the United States has stayed consistent, almost everything else has changed… The way US people shop; The way they get gift ideas; How to best reach them with marketing and advertising; All of this is changing rapidly, making seasoned holiday marketers reevaluate their holiday marketing strategies. To …

The holiday shopping season is the greatest sales period for retail for the whole year. But what keeps people coming back after the holidays?!! If they visit your store for a Black Friday deal, what could make them stay loyal?!! Criteo conducted global consumer research and crunched data across 1.9 billion active monthly shoppers to …

Is your advertising and marketing strategy for the upcoming Christmas ready yet? It might seem like Christmas talk is premature, but really, we’re just a couple weeks away from when the spending spree begins. How will digital, omnichannel retail impact holiday shopping this year? Which retailers, products, and brands will drive holiday retail in 2019? …

Two thirds of holiday retail purchases are influenced by sales and promotions, and email is a vital channel for delivering those messages to the right people at just the right time and place. But email traditionally comes with limitations that are especially prominent during the hectic holidays—problems that erode potential revenue and provide an endless …