Everyone faces a hard time due to the spread of COVID-19, in light of the ongoing events, people on Pinterest started searching and saving for the holidays in April instead of September.
This shift is because of COVID-19 and the hard time everyone faces, and with consumers craving the comfort of the holidays, they want this season to be extraordinary and feel more festive than ever before, that’s why they are asking brands to help them out.
You can make better use of planning for the earliest holiday season ever, and also reach your audience by checking this wonderful Pinterest holiday guide.
As mentioned earlier, people always started planning for their holiday in September, however, this year it changed to April. Normally, people have always started their holiday planning and shopping earlier on Pinterest than other search engines.
The figure below shows that this year, those searches are starting earlier than before.
According to the latest research, people are asking brands for help in preparing early for the most meaningful holiday ever.
“I really want it to be super Christmas-y and kind of over the top this year to get the feeling of Christmas without family. It’s very important for me for the kids to feel like they’re not missing out. I’ll be going above and beyond with tons of decorations and a tree and activities. It’s very important.”Female Pinner, 30’s2
“I think it’s those little moments—even when the world seems so strange and foreign—that you can still create a place of intimacy, of safety and enjoyment. Like video calling back home to see how my family’s done up the place. Or a virtual opening of the presents.”Male Pinner, 30’s2
People still expect brands to reflect their new normal even when things are starting to go back to normal.
However, bear in mind these 4 top tips when planning your content:
For more extraordinary tips and information, make sure to check the Pinterest Holiday guide.