Digital Marketing Statistics & Metrics

The Pet Effect on Holidays Shopping Seasons, 2019

E-Commerce & Retail | USA

There is a growing global trend to consider pets as part of the family. In fact, millions of people around the world love their pets, enjoying their companionship, going for walks, playing and even talking to them. And there is evidence suggesting that attachment to pets is good for human health and even helps build communities.
Pets are nowadays treated as a member of the American family, and holiday spending habits can shine a light on how that plays out for some families.
Giving pet owners’ the propensity for shopping online, it’s no surprise that pet supplies are one of the best-performing pet categories on the web, compared to brick-and-mortar pet sales, pet supplies make up three times a larger share of overall pet sales online.
When it comes to shopping for pet products, Millennial pet owners are much more likely than other pet owners to be tethered to their smartphones to compare prices and products, as well as to use mobile apps to scan a QR code to get promotions or discounts when buying pet products.
The holiday shopping season is with no doubt affected by pet parents they can pamper their pets as they shop. Many places are also tailoring their experiences for pets, through options like personal shopping services, while restaurants are serving up meals and treats for dogs on their menu nowadays.
pets nowadays won’t get left out of the holiday fun, pet owners are expected to spend more on their furry friends this holiday shopping season.

Take a glance at the pet effect insights during this holiday shopping season:

  • 87% of surveyed dog owners reported that they are slightly more likely to purchase gifts for their dogs than cat owners 72% are for their cats.
  • 68% of surveyed pet parents are planning to purchase multiple gifts for their furry friends (pets).
  • 80% of surveyed pet parents reported that they are planning to purchase their pets a gift this holiday season.
  • Toys are ranked at the top of the list of gifts that surveyed pet parents mentioned that they are planning to buy this year for their furry friends with a rate of 51%.
The Pet Effect on 2019 Holiday Shopping

A Figure Shows The Pet Effect On 2019 Holiday Shopping Season.

Founded in 2011 and located in the USA, is the world's largest network of 5-star pet sitters and dog walkers. operates an online marketplace for people to sell and buy pet care services including pet sitting, in-home dog boarding, dog walking, and daycare.Rover connects pet parents with dog people who’ll treat their pets like family. Rover provides its services in over 34,000+ cities and has a family of 300,000+ sitters.

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