American shoppers were planning to open up their wallets a little bit more to celebrate their moms on Mother’s Day. The vast majority of American shoppers (56.4%) indicated that they’ll spend the same as last year on Mother’s Day’ gifts. Just 20.7% claimed that they’ll spend more than ever on Mother’s Day in 2017.
Overall, there is a noticeable increase in spending on Mother’s Day gifts as American shoppers were expected to spend nearly $23.6 billion in 2017 compared to $21.4 billion in 2016 and $20 billion in 2015.
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