Digital Marketing Statistics & Metrics

20.7% of American Shoppers Planned to Spend More on Mother’s Day 2017 | NRF

E-Commerce & Retail | USA

American shoppers were planning to open up their wallets a little bit more to celebrate their moms on Mother’s Day. The vast majority of American shoppers (56.4%) indicated that they’ll spend the same as last year on Mother’s Day’ gifts. Just 20.7% claimed that they’ll spend more than ever on Mother’s Day in 2017.

Overall, there is a noticeable increase in spending on Mother’s Day gifts as American shoppers were expected to spend nearly $23.6 billion in 2017 compared to $21.4 billion in 2016 and $20 billion in 2015.

Consumer Spending Trends for Mother’s Day in USA, 2017 | NRF

Graphs Show How Much Money American Shoppers Will Spend on Mother’s Day Gifts?


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.


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