Digital Marketing Statistics & Metrics

Ramadan Shopping Behaviors Insights, 2020 | Facebook IQ

Marketing Seasons Strategy | Asia

It is pretty obvious that marketing during the Holy Month Ramadan is highly important, with many Muslims worldwide, marketers should bear that in mind. Back in 2015, there were almost 1.8 billion Muslims worldwide, it is expected that this percentage will increase to three billion by 2060.

Anyhow, there were also about 3.45 million Muslims in the United States back in 2017. In light of the importance of the Holy Month Ramadan, multiple surveys were made worldwide to get to know the shopping behaviors of Muslims during Ramadan.

Continue reading to get a closer look at the latest Facebook IQ insights into Ramadan shopping behaviors 2020.

Ramadan Is the Best Time for Deals:

Many people think that Ramadan is the best month to find deals. In light of that, 58% of Ramadan shoppers surveyed in the UK agreed that Ramadan is a time to find the best deals, as well as the 52% who reported purchasing more during the Ramadan season.

Not only in the UK but also 51% of Ramadan shoppers globally report purchasing more during the Ramadan season. Also in Saudi Arabia 41% report purchasing more during the Ramadan season.

Related Article: How to Prepare your Digital Marketing Campaign for Ramadan 2020?

Ramadan Shopping Behaviors 2020—Global Focus 

The chart below shows the shopping behavior for Muslims globally/ worldwide in 2020

Ramadan Shopping Behavior Globally\Worldwide 2020

  • 86% of global Ramadan shoppers who were surveyed report using mobile regularly or have it in their homes.
  • 50% of Ramadan shoppers surveyed globally mentioned that they start planning purchases at least three weeks before the start of Ramadan.
  • Besides 41% of Ramadan shoppers who were surveyed globally report purchasing more during the Ramadan season.
  • 66% of global Ramadan shoppers who were surveyed report using their mobile devices while watching TV.
  • In addition to 54% of global Ramadan observers who were surveyed say their favorite method for brands to approach them is through Facebook platforms.

Ramadan Shopping in the Middle East 2020 

The chart below shows the shopping behaviors for Muslims during Ramadan in Egypt, and globally.

  • A percentage of 39% of Egyptians Ramadan Shoppers said they plan to make purchases 1-2 weeks before Ramadan starts.
  • On the other hand, 17% said they plan 3-4 weeks before Ramadan, only 13% plan 2-3 months before.
Ramadan Shopping in Egypt 2020

A Figure Shows When Ramadan Shoppers in Egypt Plan Purchases for Ramadan

  • 41% of 18-34-year-old Ramadan observers who were surveyed in Saudi Arabia mentioned that they do not watch TV at all during Ramadan.
  • Besides 57% of Ramadan shoppers surveyed in Saudi Arabia agree that Ramadan is a time to find the best deals.
  • 41% of Ramadan shoppers who were surveyed in the UAE report purchasing more during the Ramadan season.
  • 43% of Ramadan shoppers who were surveyed in the UAE who seek deals use Facebook platforms to find deals.

Related Report: Make the Most of Your Marketing in the Middle East During Ramadan

  • 78% of Ramadan shoppers who were surveyed in Turkey mentioned that they use messaging apps to communicate with friends and family during Ramadan.
  • 45% of Ramadan shoppers who were surveyed in Turkey start planning purchases at least three weeks before the start of Ramadan.

Related Report: Make the Most of Your Marketing in Turkey During Ramadan

Ramadan Shopping Behaviors in Asia 2020 

The insights below show the Ramadan Shopping in Asia:

  • 44% of Ramadan shoppers who were surveyed in Pakistan say their favorite method for brands to approach them is through Facebook platforms.
  • 35% of Ramadan shoppers who were surveyed in Pakistan report purchasing more during the Ramadan season.
  •  Besides 39% of Ramadan shoppers who were surveyed in Pakistan say that they start planning purchases at least three weeks before the start of Ramadan.
  • 37% of Ramadan shoppers who were surveyed in Pakistan agree that Ramadan is a time to find the best deals.
  • 62% of Ramadan shoppers who were surveyed in Indonesia who seek deals use Facebook platforms to find deals.
  •  Along with 53% of Ramadan shoppers surveyed in Indonesia report purchasing more during the Ramadan season.

Ramadan Marketing 2020: Which Social Platforms Are the Best?

  • Facebook Is the Best Method for Brands to Reach Shoppers During Ramadan
  • Many of those who were surveyed reported that they think Facebook is the best method to reach them, based on that 64% of Ramadan observers surveyed in Egypt say their favorite method for brands to approach them is through Facebook platforms.
  • 50% of Ramadan observers surveyed in Egypt who seek deals use Facebook platforms to find deals.
  • In France, 32% of Ramadan observers who were surveyed reported that their favorite method for brands to approach them is through Facebook platforms.
  • However, Among those that were surveyed that look for deals, 38% use Instagram to find information on sales and deals during Ramadan.
  • On the other hand. among those surveyed, 4 of the 5 most used apps during Ramadan are Facebook apps.

Related Case Study: How Nestlé Middle East Increased Brand Awareness During Ramadan Using Chatbot Messenger

Extra Notes:

According to YouGov, 59% of Egyptian consumers expect to spend more during the Holy Ramadan month, followed by 56% of Saudi consumers and 46% of Emirates consumers. Most of the spent of these 3 countries go to dates, yogurt, milk, and other kinds of juice.

Ramadan Shopping: The Most Purchased Products During Ramadan

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Facebook IQ enables marketers to navigate the ever-changing landscape of marketing practices by focusing on what remains constant: people. It delivers the insights you need to understand consumer behavior, drive more effective marketing and transform how your business reaches people. Facebook IQ offers insights, studies and research using people, advertising and industry trends coming from Facebook, Instagram, Messenger and other platforms.
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