Articles
How to Prepare your Digital Marketing Campaign for Ramadan 2019?
The Ramadan marketing season in full swing, it’s just weeks away from now. This holy month is the busiest ad season of the year in MENA region and also some other countries like Indonesia, Singapore, and Malaysia. The standout content that truly engages an audience has the power to drive shopping decisions for the rest …
Indicators
Dates, Yogurt & Milk are the Top 3 Products Sold During Ramadan 2016 | YouGov
59% of Egyptian consumers expect to spend more during the Holy Ramadan month, followed by 56% of Saudi consumers and 46% of Emirates consumers. Most of the spent of these 3 countries goes to dates, yogurt, milk and other kinds of juice.
Indicators
29% of Retail Sales Happened Between 9:5 AM During Ramadan, 2016 | Criteo
Criteo analyzed over than 8 M transactions from 143 retail advertisers based in Indonesia, Malaysia, and Singapore across desktop, smartphones, and tablets. Mobile sales include sales on mobile websites and apps. The baseline used for pre-Ramadan comparisons period was April 2016. Cross-device insights were built by analyzing purchases on week 2 of Ramadan and looking …
Indicators
Night Time Has Become Shopping Time in Ramadan, 2017 | Facebook IQ
Shopping pattern changes during Ramadan. Although shopping continues to happen throughout the day, it’s increasing dramatically at night. The shopping rate reaches its peak from 5 pm till 11 pm in both Ramadan and non-Ramadan.
Indicators
Free Additional Units & Price Discounts Are the Most Effective Offers in UAE & KSA, Ramadan 2017 | YouGov
There are several overall types of discounts and offers increased buying times. residents in UAE and KSA interact effectively with offerings & discounts such as free additional units (e.g. buy 1 get 1) & price discounts. Cashback voucher ranks next as one of the top 3 preferred offers forms.
Indicators
Males Tend to Spend More Than Females in MENA During Ramadan 2017 | Effective Measure
Via 2,551 online survey respondents in the MENA region in February-March 2017, you can find that 33% of males tend to spend more than females during the holy month of Ramadan, while 21% only tend to spend as his usual, and 7% think that they will decrease their spends & spend less money. On the other …
Indicators
54% Tend to Spend More Money on Food & Beverages During Ramadan | Effective Measure
Via 2,551 online survey respondents in the MENA region in February-March 2017, 54% of them tend to spend more money on food and beverages during Ramadan, while only a rate of 3% tends to travel during the holy month, also 5% will spend their money on entertainment.
Researches
Ramadan in MENA: The Digital Opportunity for Brands, 2016 | think with Google
According to Google internal data, During Ramadan people watches more YouTube, perform more searches and access the internet via mobile devices more frequently than usual, people have significant free time on their hands. The holy month and presents examples of brands successfully seizing the opportunity before Ramadan, during the holy month and around Eid Al …