The Ramadan marketing season in full swing, it’s just weeks away from now. This holy month is the busiest ad season of the year in the MENA region and also some other countries like Indonesia, Singapore, and Malaysia. The standout content that truly engages an audience has the power to drive shopping decisions for the …

59% of Egyptian consumers expect to spend more during the Holy Ramadan month, followed by 56% of Saudi consumers and 46% of Emirates consumers. Most of the spent of these 3 countries goes to dates, yogurt, milk and other kinds of juice.

Criteo analyzed over than 8 M transactions from 143 retail advertisers based in Indonesia, Malaysia, and Singapore across desktop, smartphones, and tablets. Mobile sales include sales on mobile websites and apps. The baseline used for pre-Ramadan comparisons period was April 2016. Cross-device insights were built by analyzing purchases on week 2 of Ramadan and looking …

Shopping pattern changes during Ramadan. Although shopping continues to happen throughout the day, it’s increasing dramatically at night. The shopping rate reaches its peak from 5 pm till 11 pm in both Ramadan and non-Ramadan.

There are several overall types of discounts and offers increased buying times. residents in UAE and KSA interact effectively with offerings & discounts such as free additional units (e.g. buy 1 get 1) & price discounts. Cashback voucher ranks next as one of the top 3 preferred offers forms.

Via 2,551 online survey respondents in the MENA region in February-March 2017, you can find that 33% of males tend to spend more than females during the holy month of Ramadan, while 21% only tend to spend as his usual, and 7% think that they will decrease their spends & spend less money. On the other …

Via 2,551 online survey respondents in the MENA region in February-March 2017, 54% of them tend to spend more money on food and beverages during Ramadan, while only a rate of 3% tends to travel during the holy month, also 5% will spend their money on entertainment.