The Amount of Retail Sales That Happened During Ramadan, 2016

Digital Marketing Statistics & Metrics

29% of Retail Sales Happened Between 9:5 AM During Ramadan, 2016 | Criteo

E-Commerce & Retail | Indonesia

Criteo analyzed over than 8 M transactions from 143 retail advertisers based in Indonesia, Malaysia, and Singapore across desktop, smartphones, and tablets. Mobile sales include sales on mobile websites and apps.

The baseline used for pre-Ramadan comparisons period was April 2016. Cross-device insights were built by analyzing purchases on week 2 of Ramadan and looking back at a 30-day window before purchase.

The study shows that 29% of retail sales happened between 9 P.M & 5 A.M over the Ramadan period and 21% increase in pre-Ramadan levels compared to the retail sales before the holy month, in the daytime rate between 5 A.M to 9 P.M is 76%.

Nighttime browsing enables incremental sales

Criteo

Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.
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