How Much People Spend During Ramadan in MENA, 2017 | Effective Measure

Digital Marketing Statistics & Metrics

Males Tend to Spend More Than Females in MENA During Ramadan 2017 | Effective Measure

E-Commerce & Retail |

Via 2,551 online survey respondents in the MENA region in February-March 2017, you can find that 33% of males tend to spend more than females during the holy month of Ramadan, while 21% only tend to spend as his usual, and 7% think that they will decrease their spends & spend less money.

On the other hand, only 20% of females tend to spend more during Ramadan month and 15% tend to spend less money, while 4% tend to spend as their usual. That underlined the Male gender as a targeted audience, more than the female – tend to spend- by 13%.

Males Tend to Spend More Than Females in MENA During Ramadan 2017 Effective Measure

Narratiive

Market Research

Narratiive, previously known as Effective Measure, is the leading and most trusted audience measurement platform in the MENA region and South Africa. Narratiive helps market leaders to build their sales story, respond to RFPs and win more advertising revenue.Narratiive also offers combining deep expertise in machine learning & AI modeling with a wide range of partner datasets, providing the market with a comprehensive, single view of user behavior across websites, apps, connected TV & email campaigns.
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