Via 2,551 online survey respondents in the MENA region in February-March 2017, you can find that 33% of males tend to spend more than females during the holy month of Ramadan, while 21% only tend to spend as his usual, and 7% think that they will decrease their spends & spend less money.

On the other hand, only 20% of females tend to spend more during Ramadan month and 15% tend to spend less money, while 4% tend to spend as their usual. That underlined the Male gender as a targeted audience, more than the female – tend to spend- by 13%.