Tag: Turkey

It is pretty obvious that marketing during the Holy Month Ramadan is highly important, with many Muslims worldwide, marketers should bear that in mind. Back in 2015, there were almost 1.8 billion Muslims worldwide, it is expected that this percentage will increase to three billion by 2060. Anyhow, there were also about 3.45 million Muslims …

Scam calls – which seeks to steal the recipient’s money or personal information – and spam calls – which are unwanted communication with sales goal – are have been on the rise ever since the advent of mobile phones. But nowadays you can fight against the spams thanks to the Truecaller app which filters out the unwanted …

Online advertising continues to deliver enormous growth which has surpassed €40 billion in total revenue. Online advertising also now leads TV by over €7 billion. Gain insights into the state of online advertising in 27 European markets and read the following highlights: Online Advertising: European online advertising investment totaled €41.9 billion in 2016, up 12.3% …

Despite the rise in online shopping, e-commerce still makes up a relatively small percentage of total retail spending. So, retailers need to evolve to continue to draw customers into their stores and to compete with the online retailers opening their own physical outlets. In a try to identify the consumers’ purchasing behavior, purchase drivers, and …